After Unparalleled Success in More Than 25 Countries, Fitmark Announces the Launch of Its Brand in the EU

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Fitmark Bags to Bring Its Stylish, High Quality Fitness Bags Across the Pond to More Than 500 Locations in the European Union

Fitmark™, recognized as the premier bag and luggage brand for fitness enthusiasts, today announces availability of its complete line of bags to all countries in the European Union. These highly efficient bags are now available in more than 500 stores in Austria, Finland, Denmark, Germany, France, and more. EU shoppers can also purchase their favorite Fitmark bags and accessories online via the new EU website (

Fitmark founder, Mark Samuel, spotted an emerging trend in the fitness industry where fitness enthusiasts are actively seeking high quality, functional bags. On why he chose the EU, Samuel said, “The EU market is heavily influenced in health and fitness, just like North America. Since our company’s mission is to put a Fitmark bag in the hands of every fitness enthusiast across the world, what better move than to go into the EU? With all the phenomenal momentum we have going for us as a brand, I’m confident this is where we need to be.”

It also helps that Fitmark athlete and two-times Mr. Olympia, Flex Lewis, is himself from the EU. Born and raised in Wales, Flex moved to the US to train and achieve his dream of being a professional bodybuilder. When talking about his Fitmark bags, Flex said, “These bags are hands down the best I've ever used, and that is why I’ve made Fitmark bags my go-to brand. I've already put close to 80k miles of wear and tear into these bags in six months and still no issues, tears or zipper breaks. They’re perfect for people who have made staying fit a lifestyle choice.”

Beginning today, stylishly fit gym-goers of the EU are encouraged to get rid of their mediocre bags and purchase a bag that has just as much style and grace as they do. Fitmark continues to build anticipation for the launch of its complete line of bags in the EU, and now followers and fitness gurus alike can pre-order them on the new EU website.

“As a lifelong fitness enthusiast, I know that simple gym bags just don’t cut it,” continued Samuel. “My answer to this problem was the creation of Fitmark bags. With each model, I hope to showcase a product that is beautifully designed with great utility, intricate detailing, definition, and purpose. I truly believe Fitmark bags will be something every fitness and sports enthusiast, athlete, and fitness professional around the world will love.”

Mark is taking his energy and great lineup of bags to the European Union, and has already broken ground in Brazil, South Africa, Canada, Australia, New Zealand, Spain and multiple other countries.

Fitmark Bag Details

*Price of bags average between $59 to $149
*Includes specific compartments for lap top, shoes, water bottle, toiletries, phone, meal management extras and more
*Designed with hand-picked fabrics, custom colorways and detailed stitching

US purchases can be made by visiting

EU purchases can be made by visiting

About Fitmark
Fitmark is the premier bag and luggage brand for fitness enthusiasts. Our products are designed exclusively for the fitness enthusiast who takes pride in every element of their look. Starting at $59, our exclusive line of fitness-centric bags, reflect a mark of success, style and sophistication because we believe everyone can have it all in one bag. We know fitness and sports enthusiasts, as well as athletes and fitness professionals, put a lot of time and effort into designing their body and our bags reflect that commitment to excellence. We’re available in more than 25 countries and growing strong. For more information visit:

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Nicole Rodrigues

Mark Samuel
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