du to deploy Nokia’s IMS to further enhance customer experience
Dubai, UAE (PRWEB UK) 18 June 2014 -- The Middle East’s fastest growing telecom service provider, du, has signed a contract with Nokia to deploy its IP Multimedia Subsystem (IMS). With the deployment of Nokia’s IMS, du’s customers will soon enjoy multimedia services such as HD (high definition) voice, HD video, file sharing and instant messaging with an enhanced service experience. Nokia’s IMS will also allow for fixed mobile convergence, which combines mobile and fixed services, so that customers can seamlessly access the same services on both fixed as well as mobile devices.
IMS is a network architecture based on Internet Protocol (IP) and Session Initiation Protocol (SIP) that enables new telecom services and richer communications applications. The technology paves an evolutionary path toward an all-IP core, the core of choice for LTE (long term evolution) networks which offer Voice over LTE (VoLTE) and multimedia services.
The deployment of IMS will thus ensure scalability and flexibility for du’s voice and multimedia services using an IP-based platform for multi-screen delivery capability across device types and fixed and mobile access.
Tony Awad, head of customer team, Networks, Nokia, said: “We are committed to providing du with our advanced IMS that will allow for an enhanced customer experience by enabling the right service portfolio for du’s customers. We have seen in our 2014 Acquisition and Retention study, how important the service portfolio is for the overall customer experience. IMS enables anywhere, anytime interconnectivity to further enhance the reach, personalization and experience of du’s services.”
Saleem Al Balooshi, Executive Vice President of Network Development and Operation, du, said: “Providing the highest level of customer experience is our priority, as we constantly seek to improve upon our existing quality of services that would lead to a superior customer experience. By working with Nokia to deploy IMS, we are increasing the sustainability of our network while also enhancing our connectivity capabilities, to better support the UAE leadership’s Smart City and Smart Government initiatives.”
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About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award – Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.
About Nokia
Nokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Technologies. Each of these businesses is a leader in its respective field.
Through Networks, Nokia is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. http://www.nsn.com// http://company.nokia.com.
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