Cookie, Cracker & Pasta Production in Canada Industry Market Research Report Now Available from IBISWorld

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Over the past five years, the Cookie, Cracker and Pasta Production industry has achieved slow growth; however, in the next five years, industry revenue is anticipated to increase as the domestic market strengthens. For these reasons, industry research firm IBISWorld has added a report on the Cookie, Cracker & Pasta Production in Canada industry to its growing industry report collection.

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The industry's slow growth is expected to accelerate as consumers buy more premium goods

Over the past five years, the Cookie, Cracker and Pasta Production industry has achieved slow growth. Improving discretionary income levels allowed consumers to trade up to premium and branded goods, helping lift industry performance. However, growing concerns regarding the healthfulness and nutritional quality of products made with refined white flour have placed downward pressure on the demand for traditional industry goods. In response to these concerns, as well as diet trends that curb the consumption of wheat-based food, producers introduced a variety of brand extensions, including non-wheat pasta, gluten-free cookies and nutrient-enhanced crackers. Product innovation and a strengthening domestic economy are expected to drive industry revenue to grow an annualized 1.0% to $2.8 billion in the five years to 2014, including a projected increase of 0.9% in 2014.

According to IBISWorld Industry Analyst Hester Jeon, “Producers benefited from the growing demand for biscuits and pasta in foreign markets.” Despite an appreciating dollar, exports increased during this period, with the trend driven by the United States. Furthermore, the United States accounts for over 90.0% of total exports. The United States imports biscuits and dried pasta from Canada because Canadian imports are relatively more affordable than products produced in the United States. While the industry benefited from increased foreign demand for its goods, producers also faced intensifying competition from foreign manufacturers. As disposable income increased, some consumers traded up to imported products from the United States and Italy.

In the next five years, the industry is anticipated to grow as the domestic market strengthens. “As disposable income levels continue to improve, more consumers will trade up to premium, value-added goods at retail stores, helping lift industry revenue,” says Jeon. Also, a depreciating dollar will make Canadian goods more affordable in foreign markets, facilitating the growth of exports. While producers will face intensifying competition from foreign manufacturers and producers of alternative goods, such as bread and potato chips, product innovation and the introduction of healthier band extensions will support the growth of the industry. Overall, IBISWorld forecasts industry revenue to grow over the five years to 2019.

For more information, visit IBISWorld’s Cookie, Cracker & Pasta Production in Canada industry report page.

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IBISWorld industry Report Key Topics

The Cookie, Cracker & Pasta Production in Canada industry makes cookies, crackers and pasta from purchased ingredients, such as flour, sugar, salt, seasoning, emulsifiers, flavourings, syrups, preservatives, gluten and food acids. The final products are then packaged and distributed to grocery wholesalers, supermarkets, specialty food stores and food-service contractors.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US and Canadian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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