The Vegg Introduces Egg-Free Baking Mix for Delicious Plant-based Breakfast or Brunch Dishes, Desserts, Sauces, Breads, Entrees and More - Bake in Eggy Flavor & Texture

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Egg-free cooking and baking that’s still eggy tasting and delicious is now possible with The Vegg Baking Mix introduced today.

Egg-free cooking and baking that’s still eggy tasting and delicious is now possible with The Vegg Baking Mix introduced today. The Mix simulates the taste, texture and function of eggs for baking all types of popular dishes. For those who have dietary concerns, The Vegg products are completely fat-free and gluten-free. By adding the Vegg Baking Mix to recipes, dishes are fortified with vitamins A and B12, have no cholesterol and cost no more than real eggs. (

The Vegg Baking Mix is a 100% plant-based egg replacement for baking made with only natural ingredients. It is ideal for quiches, cakes, cookies, muffins, challah bread and much more. The Vegg invites cooks, chefs and bakers to create favorite baked recipes and experience the exceptional flavor of eggs - all without the cholesterol, allergens, or cruelty to animals. For sample recipes: http://thevegg/recipes/

“Unlike other egg replacers, The Vegg Baking Mix looks like and tastes like eggs with the same baking results,” said Rocky Shepheard, founder and CEO of The Vegg. “After I learned about the poor treatment of laying hens and the health risks of consuming too much cholesterol, I was committed to creating a plant-based egg replacement that still gave me the satisfaction of eggs. As a vegan and an egg aficionado, I believe we’ve accomplished our goal. I can even eat my raw cookie dough without concerns for my health!”

In 2012, The Vegg introduced the first original vegan egg yolk, which is also sold by the company. It can be used for a stronger egg flavor and for non-baking foods such as sauces and skillet-based dishes. However, the products can be used interchangeably based on personal preference.

The Vegg Baking Mix is available online at The Vegg Online Shop or at selected stores found at The Vegg Store Locator.

The Vegg was founded in 2011 by Rocky Shepheard. Located in Pennsylvania, the company is committed to producing delicious, healthy, plant-based, cruelty-free foods to satisfy eggy cravings without ever using eggs. Each year, The Vegg contributes to the nation’s most important animal protection charities. For more information, please visit: or on Facebook.

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