Brokers need to be clear about their digital strategy and how it compliments and enhances their traditional proposition. Quotall Marketing has been established to help with that.
London, England (PRWEB UK) 20 June 2014
Quotall, the insurance software company, has today announced the decision to extend its insurance marketing services to the whole of the insurance market. The details of the service offering can be found at Quotall’s dedicated marketing website, http://www.quotallmarketing.com. The move comes in response to what director Steve Sherlock describes as ‘a dearth of sector specific knowledge and expertise from the marketing industry’.
Envisaged as a marketing consultancy and support service for brokers using Quotall’s e-trade platform, Quotall’s marketing division has grown organically over the last year.
Sherlock explained, “For insurance brokers looking to ‘go e-trading’, getting the correct digital presence as part of an overall planned, budgeted and accountable multi-channel marketing strategy is imperative.”
“But there just doesn't seem to be the insurance marketing knowledge and expertise out there. We've seen brokers being offered poor quality, expensive advice that’s left them sceptical of the marketing industry as a whole.”
Initially offering planning and brand consultancy as well as website design for brokers looking to improve their digital presence, the range of insurance marketing services has expanded into establishing and managing SEO, PPC, Email, Content and Social Media marketing campaigns.
Concluding, Sherlock said, “The insurance market shifted significantly more than a decade ago with the emergence of aggregators in the personal lines space.
"Brokers in particular need to be clear that the digital environment is growing, with more and more business customers going online, if not to buy, then certainly to research and review.
"Brokers need to be clear about their digital strategy and how it compliments and enhances their traditional proposition. Quotall Marketing has been established to help with that.”
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Quotall is a new insurance system provider based in London, UK. The Quotall insurance software is unique in the market, giving brokers free access to the best e-trading platform, insurance products and insurers online.
Quotall Marketing is a division of Quotall focused on providing strategic and tactical marketing support to the insurance industry as a full service insurance marketing agency.