Greater Seattle Area Welcomemat Services Owner Wins “Rookie of the Year"

Share Article

Region’s Population Growth Spurs Demand for Services That Connect New Residents With Local Businesses

Welcomemat Services, a marketing strategies and technology company that connects new residents with local businesses, recently awarded Woodinville franchise owner Brad Bossio with the company’s coveted “Rookie of the Year” award. Bossio, who received the award at Welcomemat Services’ Annual Conference in Florida, ranked number one in sales and other key performance indicators among all new 2013 franchisees.

According to data released last month by the U.S. Census Bureau, the Seattle area achieved the highest rate of growth in 2013 than any other major U.S. city. With more residents moving into new communities in the area, the need for services that connect them with local businesses has increased. Welcomemat Services provides this connection by welcoming families with a package of gift certificates and invitations from local businesses within approximately 30 to 90 days of their move into a new home. A mobile rewards system also helps encourage repeat visitation and long-term loyalty.

“Through Welcomemat, I’ve been fortunate to grow my business at a consistent rate while also connecting with the community. Not only have I been able to help local businesses expand their customer base, my franchise has also been able to help families get acclimated to their new area,” said Bossio. “Through the Welcomemat package, new residents are introduced to great businesses that can serve their family’s various needs – from restaurants to automotive repair and more.”

Bossio, whose franchise serves the Eastside, including Woodinville, Redmond, Kirkland, Juanita, Bothell, Kenmore, Mill Creek, Monroe and Snohomish, recently expanded his business to include Bellevue, Sammamish and south to Maple Valley. Prior to starting with Welcomemat, Bossio served 17 years at Microsoft. Leveraging the sales and marketing experience he gained while at the company, Bossio opened his Welcomemat franchise in March 2013 with the goal to succeed as an entrepreneur and also help local businesses thrive.

“Local businesses are interested in what I do because they like the idea of being able to turn a new resident into a client as soon as they move into the community,” said Bossio. “They know that if they become a new family’s go-to business from the beginning, they will likely have a customer for life.”

A leader in the $133-billion local advertising industry, Welcomemat Services is a marketing strategies and technology company that provides loyalty solutions designed to target families who have recently changed their address. Since 2003, Welcomemat Services’ technological innovation and marketing sophistication has enabled the brand to change the face of the direct-mail marketing industry. It offers local, regional, and national businesses & organizations unprecedented access to information about their new mover clients. For more information on Welcomemat Services, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jenny Bossio
since: 05/2014
Follow >
Welcomemat Northeast Lake Washington
since: 04/2013
Like >
Visit website