Term4Sale.com Celebrates 3,000,000 Term Life Insurance Comparisons and Counting

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Compulife announces that Term4Sale.com is celebrating the 15th year of offering personalized and instant term life insurance comparisons to consumers.

"I'd like to know just how much money we have saved consumers who have found a better deal because of those comparisons. I’m proud to say the number would be substantial."

Term4Sale.com (http://www.term4sale.com) is celebrating 15 years offering consumers personalized, instant term life insurance comparisons. The company registered the domain name in 1998 and began offering life insurance comparisons shortly thereafter.

On January 1, 2002, after the site’s popularity became obvious, Term4Sale.com added a quote counter. Since that time consumers have generated over 3,000,000 life insurance comparisons, approximately 250,000 per year.

Compulife president Bob Barney said, "3,000,000 may not seem like a big number, but keep in mind life insurance is not a product for which people like to shop. Most people will only buy life insurance a handful of times during their entire lifetime and often reluctantly. Most understand why they need it but would rather spend their time and money doing something else."

When asked why so many people use http://www.term4sale.com Barney said, "No other site that allows people to see more companies and term life insurance products than term4sale. The reason is simple. Neither Compulife nor http://www.term4sale.com sells life insurance. Compulife's revenue comes from sales of life insurance comparison software to insurance agents and agencies. Our software has more companies and products because that's what our customers want. Because life insurance companies do not have to pay to have their products included in Compulife, http://www.term4sale.com is unbiased and objective. We include all companies and term life insurance products in the software."

Compulife Software was founded in the U.S. in 1987, five years after Barney started the Canadian company. Together they serve over 3,000 North American customers. Barney explained, "Many of our customers are insurance agencies that provide comparisons to their agents. As a result, many thousands of agents use our life insurance comparisons each month. In the over quarter century we have been in business, I'd like to know just how much money we have saved consumers who have found a better deal because of those comparisons. I’m proud to say the number would be substantial."

Compulife's current U.S. database of companies includes over 100 U.S. life insurance companies and another 20 in Canada. While Compulife’s software compares more than just term life products, http://www.term4sale.com includes only term life insurance. Barney reasons that it's a big enough challenge for many consumers trying to figure out why 20 year term costs more than 10 year term. For that reason he likes to keep the public web site as simple as possible. He suggests customers who need more complicated options contact the agents who subscribe to Compulife, who are listed by zip code at the http://www.term4sale.com website.

Consumers, searching for agents, can get a list of the three closest agents to their particular zip code. Barney strongly urges consumers to call all three. He told us, "It's important to have agents compete for your business. You're not just shopping for the best product, you are shopping for the best advice and service. Should you buy 10 year term or 20 year term? Should you buy term or whole life? How much life insurance do you need?" Barney believes its best to hear different opinions and work with the agent who makes the most sense.

Barney also thinks it’s important to make sure that the agents know that customers are shopping. That way, they will be more inclined to sharpen their pencils and offer the best products up front, realizing that shoppers might go down the street if they get a better offer. Unfortunately most consumers buy after talking to only one agent, and most agents know that. Barney said, "If your agent knows you're shopping, then your agent will shop. You need to keep the agent on their toes."


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