Winston-Salem, NC (PRWEB) June 18, 2014
Inmar, a company that operates intelligent commerce networks, today announced that Devora Rogers, Senior Director, Retail Insights will moderate "Shopper Science: Emerging Patterns in Brand Values, Consumer Behavior & Technologies That Drive Purchases" at the iMedia Commerce Summit -- taking place June 23 - 25 in Salt Lake City, UT.
The 45-minute program begins at 1:15p.m. on Tuesday, June 24, and will explore the latest technologies and tactics that help retailers and brands gain insights into their consumers to create successful digital personalization that drives loyalty. The discussion will include case studies illustrating efforts to execute more personalized consumer engagement. Presenting these case studies will be Ron Cox, Director of Consumer Marketing & Planning, SpartanNash and John Stichweh, Director, Digital/Social Shopper Marketing, ConAgra Foods.
This is the inaugural iMedia Commerce Summit, designed to bring together senior brand marketers to discuss strategies and tactics related to the challenges of omni-channel marketing. For more information about iMedia Commerce Summit, click here.
In her role as Senior Director, Retail Marketing Insights, Rogers plays an instrumental role in growing Inmar’s behavioral analytics business unit – helping clients better understand, and engage, shoppers. Prior to joining Inmar, Devora was Group Director at Interpublic Group’s Shopper Sciences where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase. During her tenure with IPG’s Emerging Media Lab and Shopper Sciences units, Devora was instrumental in developing the shopper insights methodology which served as the foundation for both Shopper Sciences’ toolset and the Google Zero Moment of Truth study conducted in 2011.
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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.