Fangirls Assemble! Her Universe and Marvel Team Up to Launch the Ultimate Fangirl Fashion Apparel Line

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The Marvel by Her Universe line of “geek couture" is premiering with an action-packed assortment of fan favorite Marvel characters on fashion pieces that will inspire Fangirls of all ages to channel their inner Super Hero.

I am so excited to announce that we have joined forces with Marvel for a Her Universe line of apparel,” said Ashley Eckstein. “The fans have been asking us to make Marvel merchandise and it’s been on my wish list for a long time!

Her Universe™, the leader in female genre merchandise, announced today a breakthrough collaboration with Marvel Entertainment and Disney Consumer Products to create a fashionable collection of empowering Super Hero apparel for the ever-growing female fan base of Marvel comics, films and television series. The Marvel by Her Universe line of “geek couture" is premiering with an action-packed assortment of Captain America fashion items along with fan favorite Marvel characters on fashion tops, tanks, dresses, cardigans, hoodies, skirts, leggings and more that will inspire fangirls of all ages to channel their inner Super Hero.

Along with Spider-Man and Avenger characters like Loki, Thor and Iron Man, there are also strong female characters such as Black Widow, Elektra, She-Hulk and Ms. Marvel being spotlighted in their own comics and Marvel’s new “Characters and Creators” initiative which aims to speak directly to an audience of women and girls, the Marvel by Her Universe line will celebrate this effort by creating fashion forward products exclusively for the female Marvel fan.

“At Marvel we actively seek innovative opportunities to leverage our iconic characters in the marketplace and expand our storytelling to a larger audience," said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic.”

Actress and entrepreneur, Ashley Eckstein, who launched Her Universe with her business partner, The Araca Group, in 2010, is well-known to sci-fi fans as the voice of Dagger on the animated series, Marvel's Ultimate Spider-Man.

“I am so excited to announce that we have joined forces with Marvel for a Her Universe line of apparel,” said Eckstein. “The fans have been asking us to make Marvel merchandise and it’s been on my wish list for a long time! There are so many compelling characters in the Marvel Universe and it is a dream come true to be able to collaborate with Marvel and design with these celebrated Super Heroes and villains!”

“As long time devoted fans of the Marvel Universe,” added Michael Rego, Chief Executive Officer of The Araca Group, “we feel incredibly humbled to work alongside this most iconic brand – ‘Nuff said!’”

Marvel apparel and accessories from the Her Universe collection will be available in the U.S. at both HerUniverse.com and through national retail outlets such as Hot Topic and online with ThinkGeek.com. Throughout the year, Marvel merchandise will also be available at select conventions including San Diego Comic-Con.

Listen to Her Universe Founder, Ashley Eckstein, talk about Fangirls and Marvel on “The Nerdist Comics Panel” podcast on Saturday, June 21st, here.

About Her Universe

Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek and AMC for The Walking Dead. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to http://www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © MARVEL

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are http://www.DisneyStore.com and http://www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products http://www.DisneyConsumerProducts.com or follow us at http://www.YouTube.com/DisneyLiving, http://www.Facebook.com/DisneyLiving, http://www.Twitter.com/DisneyLiving , http://www.Pinterest.com/DisneyLiving and http://www.Instagram.com/DisneyLiving.

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Her Universe
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The new Marvel by Her Universe line launches today.The new Marvel by Her Universe line launches today.Her Universe has designed this beautiful Ms. Marvel art piece as a part of the graffiti collection. Featuring a collage of the women of Marvel with super heroine Ms. Marvel highlighted in the center.Her Universe has designed this beautiful Ms. Marvel art piece as a part of the graffiti collection. Featuring a collage of the women of Marvel with super heroine Ms. Marvel highlighted in the center.A classic logo shirt for a classic hero! This Her Universe athletic jersey tee is soft and flattering and is the perfect casual shirt to express your love for Captain America!A classic logo shirt for a classic hero! This Her Universe athletic jersey tee is soft and flattering and is the perfect casual shirt to express your love for Captain America!In the light you are a member of SHIELD but in the dark show others that you Hail Hydra!In the light you are a member of SHIELD but in the dark show others that you Hail Hydra!Inspired by Captain America's uniform and the USO girls, Her Universe took elements from both and came up with this dress design! Feel like the First Avenger in this fun A-line dress.Inspired by Captain America's uniform and the USO girls, Her Universe took elements from both and came up with this dress design! Feel like the First Avenger in this fun A-line dress.Her Universe designer, Nico, is a true artist and designed this beautiful Rogue piece as a part of the graffiti collection. Featuring the women of Marvel on a canvas and spotlighting X-Men’s Rogue.Her Universe designer, Nico, is a true artist and designed this beautiful Rogue piece as a part of the graffiti collection. Featuring the women of Marvel on a canvas and spotlighting X-Men’s Rogue.Now you can show your support for Earth’s  No. 1 Super Hero team  with this distressed Avengers A tank and pair it with these striking black and white Avengers icon leggings.Now you can show your support for Earth’s No. 1 Super Hero team with this distressed Avengers A tank and pair it with these striking black and white Avengers icon leggings.This Her Universe Captain America cardigan is just what your closet needs. A "Geek Prep" style to mash up with your geeky interests! Features “Cap’s” famous red, white and blue indestructible shield.This Her Universe Captain America cardigan is just what your closet needs. A "Geek Prep" style to mash up with your geeky interests! Features “Cap’s” famous red, white and blue indestructible shield.In the light you are a member of SHIELD but in the dark show others that you Hail Hydra! Many of the new pieces in the Marvel by Her Universe line are designed to fit Fangirls of all sizes.In the light you are a member of SHIELD but in the dark show others that you Hail Hydra! Many of the new pieces in the Marvel by Her Universe line are designed to fit Fangirls of all sizes.Turns this hooded racerback tank top into an everyday cosplay design! Hood down, casual tank top...hood up instantly feel like the symbol of freedom and patriotism, Captain America!Turns this hooded racerback tank top into an everyday cosplay design! Hood down, casual tank top...hood up instantly feel like the symbol of freedom and patriotism, Captain America!This Her Universe dress has a cool print, but up close you'll see beloved Marvel characters make up this super cool pattern such as  Iron Man, Hulk, Captain America, Spider-Man & Wolverine!This Her Universe dress has a cool print, but up close you'll see beloved Marvel characters make up this super cool pattern such as Iron Man, Hulk, Captain America, Spider-Man & Wolverine!Her Universe has assembled all the strong icons inspired by the heroes of the Avengers on this striking black and white dress to create a fashion forward Fangirl look.Her Universe has assembled all the strong icons inspired by the heroes of the Avengers on this striking black and white dress to create a fashion forward Fangirl look.