Areaware Celebrates Its 10th Anniversary With "Eyes Over Williamsburg" Installation

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Areaware celebrates its 10th Anniversary with "Eyes of Williamsburg," an installation of neon eyes overlooking the Williamsburg bridge.

Since its inception in 2005, design-driven gift company Areaware has maintained its dedication to the discovery and development of talent. This drive is visible through the company’s world renowned products, installations and events, and philanthropic and educational initiatives.

For its 10th anniversary, Areaware is proud to announce an early start to the celebration with an exciting new neon installation named “Eyes over Williamsburg.”

“Initially, we pronounced our company name as Are Aware,” notes owner Noel Wiggins, “because a heightened awareness is central to how artists and designers make life more pleasurable and sentient.”

The neon installation features two massive animated eyes that blink, wink and look about. “Symbolically, eyes have multiple connotations, including omniscience, wisdom, safety, and power. At the same time they serve as a portal to the senses and a metaphoric gateway to the soul,” explains Wiggins. “This exploration of subjectivity and objectivity captures Areaware’s curatorial goal of developing both beautiful and meaningful products.

Installed by local Gowanus shop Light Brite Neon, “Eyes Over Williamsburg” overlooks the Williamsburg bridge. At night, the vibrant neon eyes can be seen for miles - a beacon to the magical creative world that is Williamsburg.

“Eyes over Williamsburg” is located on the top floor of Areaware headquarters at 109 South 5th Street. It is best viewed from the Williamsburg Bridge and the JMZ Subway line. For additional information about Areaware or the company’s products, please visit

About Areaware
Areaware is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual. Our goal is to create thoughtful products that inspire an emotional response. We like to think we have a good sense of humor and that our objects are poetic. We wish to create a forum for young and local talent and together become a strong voice for American design. We believe that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things.

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Rob Felton
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