Springfield, VA (PRWEB) June 18, 2014
Relevate’s Green Propensity Model identifies consumers based on green buying tendencies and demographic triggers. The model calculates a scorecard based off of certain consumer tendencies, such as: previously purchasing a hybrid car, installing energy efficient home appliances, age, gender, ethnicity, income, etc. From this scorecard, businesses can now identify and successfully target individuals whom are more prone to purchasing products based off of their inherent impact on the environment.
The Relevate Green Model is a collaboration of Relevate® and its subsidiary Relevate Auto. Relevate Auto has tailored the Green Model to provide sale-increasing analytics to auto dealers and auto insurance companies. Now, auto dealerships can better determine which members of a customer-base, located within a specific zip code, are more likely to buy green. Rankings of decile 1, most likely, to decile 10, least likely, allow auto dealerships to better cater their marketing, sales, and services to households that currently own green cars and those whom are most likely to purchase in the future.
Relevate’s ability to successfully target specific individuals, as well as groups of consumers, is based in the quality of their data. Clean, hygienic, and consistently scrubbed data increases the propensity for providing clients with the most accurate industry-specific data. From auto to solar panels, Relevate’s Green Model is the solution to finding consumers who currently purchase or are likely to purchase green products in the future. This knowledge has the ability to directly increase the effectiveness of consumer marketing and improve sales across a multitude of industries.
Relevate is a data insight and management company that combines the power of analytics and quality data assets to deliver a comprehensive range of marketing intelligence, as well as digitally driven marketing solutions. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call 800.523.7346 or visit http://www.relevategroup.com.
*Green Vehicles: Hybrid, Electric, PHEV