Saugatuck Research: Finding Digital Business Success With Clouds and Hybridized IT

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Saugatuck Technology releases first global survey data insights on Cloud adoption + Digital Business.

Though new and as yet not broadly implemented, “Digital Business” is an emerging concept that resonates with enterprise business and IT leaders and is considered highly important, according to the latest research and analysis from Saugatuck Technology Inc.

Even so, data and analysis published in the company’s latest report, Saugatuck Technology’s 2014 Enterprise Intelligence Survey: Digital Business & Hybrid Cloud, suggest that user enterprises are still very early in the cycle of Digital Business, with much left to learn and experience regarding how it is accomplished, and how its success is measured – suggesting that it will evolve considerably over the next three to five years, along with the evolution of hybridized Cloud IT and business environments.

“Digital Business is all about driving revenue and creating customer value in altogether new ways – framed by innovative business strategies, products, processes and interactive experiences. The emergence of real-time and context-aware mobile- and sensor-based technologies has truly unleashed a new era of value creation. In fact, Digital Business has now made ‘technology’ a top-five CEO agenda item, across many industries,” shared report co-author and Saugatuck founder and CEO Bill McNee. “At the same time, fewer than half of all business and IT leaders we surveyed believe that they are very successful in their Digital Business pursuits. While most understand that ‘doing digital’ requires a strong commitment across all aspects of the enterprise, most realize that this is a journey over time, but one that they need to move quickly against.”

“We’re in a learning and transitional period, which includes huge changes in all areas of IT and business,” adds Saugatuck SVP Bruce Guptill, one of the report’s co-authors. “A big driver of Digital Business is the emergent, hybridized Cloud and on-premises IT and business operations, along with significant investment in new IT development using new techniques and technologies to optimize all aspects of the digital business experience. We see significant opportunity for providers of business and technology services to help buyers and users articulate the concept of Digital Business, define and scope its associated benefits, plan implementation approaches, and manage it toward success.”

Available immediately via Saugatuck’s web site, this Strategic Research Report summarizes and presents key concepts of the Boundary-free Enterprise (BfE) foundation and includes re-examinations of previous foundational Saugatuck research to illustrate the model’s original, core assumptions and expectations. Readers of this report will learn the following:

  • How, where, and why are certain areas of Cloud IT isolation shrinking, and what effects will this have on how, when, and where companies do business?
  • Why are most digital business success stories focused on customer engagement today?
  • What roles do APIs, Mobility, SaaS, and Analytics play in enabling the value of Digital Business through hybridized enterprise IT and business operations?
  • What are the “achievement gaps” between what companies want to do with Digital Business and hybridized IT, versus what they are actually achieving today – and how will these be overcome?

Ongoing subscribers to Saugatuck’s Continuous Research Services (CRS) can download the report after signing in to their accounts and going to the Latest Research webpage. Saugatuck is pleased to provide media and associated parties a copy for their personal use. Just contact Chris MacGregor for access.

About Saugatuck Technology
Saugatuck Technology, Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including Cloud Business Solutions and Infrastructure, Social Computing, Mobility and Advanced Analytics, key contributors to the emerging Boundary-free Enterprise™. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Santa Clara, CA and in Wiesbaden, Germany. For more information, please visit or call +1.203.454.3900.

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