SAN LUIS OBISPO, Calif. (PRWEB) June 19, 2014
SpendSmart Payments Company Inc., a publicly traded company (SSPC) announces it will operate worldwide under the name SpendSmart Networks, Inc., effective Friday June 20th, 2014.
SpendSmart Networks, Inc., a company known for enabling parents and young people to link and communicate in order to guide responsible spending through their award winning Teen Prepaid Card, is expanding its suite of offerings to encompass digital customer loyalty and reward programs for both merchants and consumers, thanks to the recent acquisition of SMS Masterminds.
“This change from SpendSmart Payments Company to SpendSmart Networks comes at a defining moment in our company’s future, kicking off our new initiatives and goals; to become the world leader in digital customer loyalty,” said Alex Minicucci, CEO of SpendSmart. “We are in the digital relationship business - we want to connect consumers and merchants in a variety of ways, while rewarding both for their participation in our global loyalty network.”
SMS Masterminds, part of the SpendSmart Networks suite of service offerings, has gained the loyalty of almost two million consumers via mobile rewards programs at their favorite local merchants. These loyalty programs are setup and administered by ‘Certified Loyalty Masterminds’ who are experts in customer engagement, and retain an exclusive license to represent the loyalty network in their markets. This network recently expanded to Mexico and Canada.
“The ongoing strength of the brand has opened doors in new and emerging markets, as SpendSmart Networks now represents a company with a clearer global brand and cohesive global marketing approach,” said Bill Hernandez, President of SpendSmart Networks. The change of our company name to SpendSmart Networks Inc. enables us to support a much broader mission, it grants us access into additional business verticals that are a logical extension of the combined entity resulting from the acquisition of SMS Masterminds.”
Minicucci has hinted that this is just the beginning of more great things coming down the pipeline, and that this name change is merely a sneak peek at the direction in which SpendSmart is headed.
For more information, please contact:
Starr Hall Egan
VP of Marketing & Public Relations
SpendSmart Networks, Inc. (OTC: SSPC)
SMS Masterminds Mobile Loyalty | Smart Prepaid Cards
O: 877-541-8398 | Starr(at)smsmasterminds.com