“Our most common questions are about artwork,” says President Ben Camerota. “We believe it’s critical to create free tools to educate our customers and help them through the buying process. Our hope is that this eBook makes that process easier.”
Enfield, CT (PRWEB) June 21, 2014
A new eBook is now available from MVP Visuals, “How to Prepare Artwork for Printing.” The eBook has been designed to assist businesses in creating a custom logo to represent their brand, and then clarify the process of preparing this artwork for printing. Often it is difficult to find a logo that translates well to large-scale printing, and hard to understand the file types necessary to ensure quality printing at a bigger size than businesses are used to. This eBook simplifies the process from starting design to finished product.
Many businesses struggle to create a logo that creates interest and showcases their brand. With this in mind, MVP Visuals created this new eBook to ease the difficult design process with tips and solutions. “Our most common questions are about artwork,” says President Ben Camerota. “We believe it’s critical to create free tools to educate our customers and help them through the buying process. Our hope is that this eBook makes that process easier.”
The eBook also helps to define technical design terms, acronyms and other points that might confuse those just starting out. Since printing on different materials and surfaces can affect how a logo appears, the eBook also gives pointers on how to ensure your colors remain consistent.
“How to Prepare Artwork for Printing” is divided into four chapters for easy reading. Chapter one explores two important elements in a logo – font and color – and the different emotional reactions people typically have to them. Color references like PMS (Pantone), CMYK, and RGB are explained in chapter two, to help businesses decide which reference is best to ensure that their logo colors appear exactly right in printed visuals. Chapter three focuses on how to get your artwork to print perfectly, by using a scalable type of file (vector artwork) instead of a pixel-based type (raster artwork). In chapter four, readers learn about five free art tools and hacks to help facilitate the design process.
As with previously released eBooks from MVP Visuals, the goal is to assist businesses and individuals with the process of translating their marketing efforts to custom printed visuals. Other eBooks from this company include a comprehensive guide to table covers. MVP Visuals also produces informative videos about marketing products, printing, and other related topics.
MVP Visuals is a company that supplies high impact visuals and custom branded displays, to help businesses market themselves at trade shows, events, and at home.
215 Moody Road
Enfield CT 06082