Katon Direct Introduces a New Version of a Customized Recruitment Communications Campaign Platform to Rival Traditional Job Postings: Katon OnDemand

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Personalized, direct communication strategy allows recruiters to contact 1,000 targeted, licensed healthcare professionals for the price of an average posting.

Katon OnDemand
“We’re quite excited about the potential of this new version of the platform to change the traditional model for healthcare recruitment communications.

Katon Direct, the premier name in healthcare micro marketing solutions, is introducing a new version of their innovative, targeted healthcare recruitment platform. The recently released Katon OnDemand works on a more focused, smaller scale, which enables recruiters to target a single, hard-to-fill position. Featuring a strategy that is sure to gain the attention of HR professionals and recruiters throughout the nation, Katon OnDemand is a pre-packaged campaign platform that allows clients to reach more candidates, generating much better ROI than traditional job postings.

Created to accommodate a client’s single hiring initiative, Katon OnDemand targets the 1,000 licensed, experienced, qualified candidates within a specific healthcare category who are in closest proximity to the hiring facility based on clinical specialty and experience level.

The benefits of this concept include delivery of the personalized message via email and voicemail for maximum effectiveness, fully branded communications, personal account management support, guaranteed exposure to the message, quick turnaround, and the ability to reach many of the passive candidates who are not actively seeking to change employers, but may be the most qualified. Traditional job postings, on the other hand, are designed to reach the active candidate, and are priced similarly.

Campaigns may be ordered in packages of five or more. “We’re quite excited about the potential of this new version of the platform to change the traditional model for healthcare recruitment communications,” said Anthony Gentile, Managing Partner of Katon Direct. “Imagine getting one thousand sets of eyes on your recruitment message for the price of a posting, and having all of them meet the specific qualifications for your target market. And remember: many of these are passive candidates, the people who aren’t looking, and the ones you really want to hire!”

Interested recruiters and HR professionals can learn more about Katon Direct and Katon OnDemand at: http://www.katondirect.com/katonondemand.

For more information, please contact:

Anthony Gentile
Managing Partner
Phone: 914-908-5423
Email: agentile(at)katondirect(dot)com

About Katon Direct
Katon Direct is the foremost provider of proven micro marketing solutions specifically designed for the healthcare industry, and has the largest healthcare professional database, which includes more than eight million contacts and pertinent information regarding each individual’s career history. The organization’s recruiting and talent-acquisition solutions have helped healthcare facilities fill thousands of industry-specific jobs by providing cost-effective strategies with proven results. Visit http://www.katondirect.com to learn more.

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