This year's b2b social media strategy secured new sponsors, celebrity endorsements and meaningful engagement resulting in our number one goal - raising money for charity while building festival awareness.
Atlanta, GA (PRWEB) June 24, 2014
infinitee, a full-service, strategic marketing agency in Atlanta, GA, successfully executed a comprehensive marketing strategy for the 2014 South Walton Beaches Wine & Food Festival held in Miramar Beach, FL in April 2014. The South Walton Beaches Wine & Food Festival is a best-in-class event held in a world-class beach location, making it the premier wine and food event in the Southeast.
In 2013, infinitee developed a three-tiered media strategy for the wine festival, combining advertising through digital display networks, a branded website, and a high-powered social media campaign. infinitee played an integral role in exceeding ticket sales goals and establishing a sizable social media presence, contributing to the over $1 million raised for the Destin Charity Wine Auction Foundation.
The marketing strategy was revised in 2014 with the end goals of attracting new sponsors for festival events, enabling more cross-promotion initiatives and ultimately increasing brand and event awareness among industry professionals and consumers. Digital and print media tactics and all on-site collateral were slightly modified from the previous year, including online ad buys, regional print ads, outdoor billboards, festival brochures, flyers, digital wine personas and more. In contrast to 2013, the 2014 marketing efforts were primarily social-media driven. infinitee implemented and managed the social media campaign, designing all creative and developing content creation plans, promotion tactics, and significant outreach and engagement strategies. This master plan gained the attention of many celebrities and large sponsors, including Chef Emeril Lagasse, Jeff Foxworthy, Boukou Groove, Wine Enthusiast Magazine and many more. In addition to garnering this engagement, infinitee implemented and managed two Facebook contests and partnered with EventLIVE to manage event promotions and real-time updates during the festival.
Social media performance was monitored weekly during the time leading up to the event, with monthly and quarterly reports delivered to festival directors, outlining important campaign measurements and successes. Building on the previous year’s success, the South Walton Beaches Wine & Food Festival social media pages saw an extremely noteworthy increase in interaction in a mere 6-month promotional period. The festival gained 4,446 Facebook Likes, 319 Twitter followers, 48 Instagram followers, and 74 Pinterest followers, totaling over 300,000 unique engagements on Facebook alone.
As a result of infinitee and the festival director’s combined efforts, ticket sales exceeded 3,500 and a record breaking $2,035,000 was raised at the 9th annual Destin Charity Wine Auction, with funds benefiting children in need in Northwest Florida. This amount marks a 57% increase from 2013.
“This year's b2b social media strategy secured new sponsors, celebrity endorsements, and meaningful engagement, resulting in our number one goal - raising money for charity while building festival awareness. We are thrilled with the final results.” – Chelsea Smith, Social Media Strategist at infinitee.
infinitee is a strategic marketing agency specializing in real estate, with over 25 years of experience in shopping center, mixed-use, commercial, multi-family, and residential development. Howard Group, a real estate development company specializing in premier commercial developments and upscale resort residential properties, has been a valued client for over 10 years. infinitee has marketed their premier property Grand Boulevard, host of the South Walton Beaches Wine & Food Festival, since its groundbreaking over 9 years go, lending our unique point of difference - our retail flair and bottom line mentality.
infinitee is a full-service marketing and advertising agency that understands how to improve brands, communications, and customer experiences. With a focus in real estate, its strategic and creative solutions build brand equity and drive sales for companies across the country. infinitee’s expertise has proven invaluable to national and southeast regional brands wishing to strengthen and grow their bottom line, including: OliverMcMillan, Cousins Properties, Parkway Properties, PM Realty Group, Tanger Outlets, Craig Realty Group, Lennar Commercial Investments, and Banyan Street Capital. Through all facets of advertising, collateral, digital media, and brand strategy, infinitee creates award-winning marketing and innovative communications.
For more information on infinitee, call Managing Partner, Jocelyn Smith, (404) 231-3481, visit http://www.infinitee.com, or find us on Facebook.
About South Walton Beaches Wine & Food Festival:
South Walton Beaches Wine & Food Festival is an annual charity event held at Grand Boulevard in Miramar Beach, Florida. The festival features a stunning showcase of the best wines the world has to offer. The Culinary Village presents the Savor South Walton Culinary Pavilion, showcasing celebrity wine producers and chefs as they offer sumptuous arrays of food to taste and wines to pair, as well as wine and food seminars and cooking demonstrations. The event is a key fundraiser for the Destin Charity Wine Auction Foundation, which benefits children in need in Northwest Florida. For more information, visit http://www.SoWalWine.com.
Festival partners included Destin Charity Wine Auction Foundation, Visit South Walton Tourist Development Council, Florida Restaurant & Lodging Association, Hilton Sandestin Beach Golf Resort & Spa, Wine World of Northwest Florida, and Grand Boulevard at Sandestin®.
About Howard Group:
Howard Group is a portfolio real estate development company specializing in premier commercial developments and upscale residential properties. It is located in one of the most exciting and prosperous regions of the country – Northwest Florida’s Gulf Coast. Keith Howard, a dynamic innovator who is dedicated to the sustainable and responsible development of prime real estate, founded Howard Group in 1987. A diverse and visionary company, Howard Group takes a thoughtful approach to developing its well-chosen and desirable projects, including world-class waterfront residential, harbor redevelopment, marinas, hospitality projects, and the finest office space.