New York, NY (PRWEB) June 23, 2014
A potential employer’s value to the marketplace and its key points of differentiation can play a key role in its ability to attract top talent as part of its recruiting efforts, say experts at Harris Allied, a New York City-based executive search firm.
“Today’s discerning star talent is in a position to look critically at what the company has to offer, as well as its mission and business direction when they are considering employment offers. Savvy job seekers are taking a harder look at companies and trying to envision what it would be like to work and grow professionally as part of the organization,” says Harris Allied Managing Partner Kathy Harris. “They are looking at so much more than just salary and benefits today. As a result, companies need to put their best foot forward when it comes to branding if they want to attract the best of the best.”
Harris says factors such as the marquis value of a company’s name, its industry position, and even its corporate culture all contribute to the brand presence that can influence a job seeker’s decision.
Harris offers the following suggestions to companies that want to make sure that their brand tells the best company story possible to potential employees:
“The pendulum has swung back and today’s job seekers are as discerning as employers. If a company wants game-changing star talent working for them, their employer brand should reflect a strong industry position, corporate growth opportunities and an engaged, dynamic team,” says Harris.
About Harris Allied
Harris Allied provides premier executive search, technology and quant analyst placement services to the financial services, professional services, consumer goods, digital media and tech industries. The firm represents clients who are at a variety of growth stages: from tech start-ups to established industry leaders. Harris Allied’s client-centric approach allows the firm to objectively assess the strengths of qualified candidates and thoughtfully match them with the right opportunities. For more information visit http://www.harrisallied.com. To view Harris Allied’s corporate video, “For Each of Us, It Starts with a Moment,” visit http://www.youtube.com/harrisallied.