Focus for the Fuzzy Front End: New Book Challenges Business Leaders to Form Ideas Simple Enough to Fit on Single Piece of Paper

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Eric G. Parker’s business guide “Focus for the Fuzzy Front End of Product Development” teaches readers to significantly grow business through product creation.

In a day and age where the word “innovation” is greatly overused, Eric G. Parker’s “Focus for the Fuzzy Front End of Product Development” (ISBN 1481054198) argues that new-to-the-world products are the true definition of real innovation. Urging readers to develop exactly what valued customers will buy, the guide stresses the importance of keeping ideas simple enough to fit on one side of a standard sheet of paper.

Outlining the what Parker calls the “Idea Sheet Process,” “Focus for the Fuzzy Front End of Product Development” offers a light but practical set of instructions on how best to approach product development. Highlighting the importance of focus and customer perspective, the guide teaches readers that the key to success is not what you know; rather, it’s what you don’t know.

“Focus for the Fuzzy Front End of Product Development” utilizes the pragmatic perspective of Parker, an independent consultant and advisor. Targeting all business leaders, owners or managers who want to see their business grow to new heights, Parker’s straightforward approach has been honed through his work with over 100 businesses.

“Focus for the Fuzzy Front End of Product Development” is available for sale online at and other channels.

About the Author:
Eric G. Parker is an independent consultant, advisor and the president of Eric G. Parker, LLC, he also is principal at Xtreme Growth Partners and the author of “Focus for the Fuzzy Front End of Product Development.” Since 2009, Parker has brought new innovation processes to nearly 100 business units. Prior to that, he was the vice president of Illinois Tool Works, with 10 direct reporting divisions. Parker created the Global Product Development Center and ITW Produx, which has responsibility for future fastener and component innovation with over 40 ITW divisions. His career at ITW spanned over 35 years, during which he created and led simple and effective new product development and marketing processes now incorporated into the divisional culture. Parker is a distinguished corporate inventor in the American Society of Patent Holders and holds over 70 U.S. patents and over 100 foreign patents.

Eric G. Parker
Email:        xgrowthp(at)gmail(dot)com
Phone:        (847) 736-2036


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