San Francisco, CA (PRWEB) June 21, 2014
Erogear Inc., maker of MediaWear, the leading provider of flexible and wearable displays, has partnered with Shelley Zalis and The Ipsos Girls’ Lounge to deliver messages for activities and events in the lounge during the Cannes Lions International Festival of Creativity. Erogear’s ground breaking MediaWear panels integrated onto vests worn by cyclists, is being used to broadcast ongoing messages and updates about The Ipsos Girls’ Lounge to localized viewers on the Promenade de la Croisette. Running along the French Riviera, the Promenade offers an opportunity to deliver high impact messaging and ad impressions to the Festival’s attendees.
Bringing innovation to global events, San Francisco based Erogear offers a new medium to the advertising world through wearable technology. With a compelling and eye-catching way for brands and businesses to connect with their customers, Erogear is well positioned to ride the wearable wave into the world of marketing and advertising. “We are ecstatic to be working with Shelley and The Ipsos Girls’ Lounge at our first Cannes Lions Festival,” said Sandi Wright, CEO of Erogear. “Shelley and her team are incredible partners and share our vision for the communication power of MediaWear.”
The Ipsos Girls’ Lounge, produced by Ipsos OTX, holds lounges at major industry conferences, including Cannes Lions, CES, 4A’s, ANA, ARF, Thrive, and Advertising Week.
Shelley Zalis, CEO of Ipsos OTX and Founder of The Ipsos Girls’ Lounge said, “Erogear’s wearable technology is the greatest link for what’s happening out there to what’s happening in here, which is amazing! The LED lights on The Ipsos Girls’ Lounge cyclists spark the excitement of the events and activities in the lounge.”
Erogear, Inc., an early stage venture funded wearable tech company from San Francisco, has pioneered a flexible LED display. Worn on clothing or integrated into accessories, Erogear offers the most advanced wearable display technology in the world. With the ability to display full motion low- resolution video at 60 frames per second and stream text, graphics, and animations from a mobile app, their patent pending technology has applications across a variety of vertical markets including advertising, fashion and healthcare.
About Ipsos OTX/ Ipsos Girls Lounge
The Ipsos Girls’ Lounge is both a place and mindset, a one-of- a-kind environment in which women in marketing, advertising, research, media, and technology can meet like-minded women. It is a place to put your feet up and let your guard down. Worldwide, there is no other trade show escape where women at the largest events in the industries we serve can close the deal and feel the feeling that exists when it’s “just the girls.” Nearly 2,000 women have already visited to talk business or life, to forge connections with a cross-section of women from the C-Suite exec to those on deck for advancement, no matter where they are on the ladder right now. The Ipsos Girls’ Lounge champions, supports and mentors women. We believe that the more we advocate for one another, the better able we are to embrace what makes us different – and the better business and life will be for everyone.