With ICE, they can provide a platform for the entire brand, while also managing and guiding the mobile identity of each individual property.
Orlando, Florida (PRWEB) June 20, 2014
Intelity, the first company to make integrated hotel guest services available on mobile connected devices, has released a new version of the ICE (Interactive Customer Experience™) platform that will enable multi-property hotel brands and management firms to provide access to all properties in their portfolio through a single application interface.
The app will be available on mobile devices, including smartphones and tablets, and includes a new brand-level interface that links an unlimited number of properties. Users can explore images and information about these properties through a list or map view, with information provided on the user’s distance from each based on mobile GPS technology.
A secondary property level of the application will feature a customized menu built from more than 35 different hotel services that enables guests to use their personal mobile devices to perform functions such as checking in or out, ordering room service, making housekeeping requests, streaming media content to the in-room TV, and leaving digital comment cards. Requests can be communicated to the property even before arrival.
Also included is an app reminder that encourages guests to use the app during their stay and push notifications that use geo-location technology to message targeted guests near or on hotel premises. Geo-fencing makes the hotel operator aware of when and where their guests are en route to the hotel.
“Our release of this version was intended to provide a more effective tool for brands that want to streamline their mobile presence,” said David Adelson, Intelity President and CEO. “With ICE, they can provide a platform for the entire brand, while also managing and guiding the mobile identity of each individual property.”
The introduction of Intelity’s ICE in 2009 marked the first time hotels were able to effectively leverage integrated digital guest services, and it has since been installed in hotels around the world. The back-end enterprise component of the ICE platform integrates with numerous hotel back-end management systems, including PMS, POS, Ticketing, Spa and Room Controls, more than any other guest services application. This enables the app to be used for additional purposes, such as keyless room entry.