ModiFace Launches Looking Glass Native Advertising Platform, Enabling Beauty Brands to Attract and More Deeply Engage Consumers

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Patented New Technology Adds Personalization Layer to Any Site/App That Shows Virtual Product Previews On a User's Own Photo

ModiFace, the leading photo visualization technology company, today announced the launch of Looking Glass, a native advertising platform that adds virtual try-on functionality to any website or mobile application, offering cosmetic and beauty brands and marketers the ability to offer their customers a true try-before-you-buy option. Looking Glass technology can be incorporated into any advertisement, or on top of any digital content across any website or mobile application.

Looking Glass creates an augmented reality layer that shows a preview of each product on touch, or on hover, when users are looking at product galleries. For example, in an article about a particular eyeshadow, Looking Glass would enable users to click an icon near the article to see the same shadow virtually previewed on the user’s own photo.

“With Looking Glass, any beauty website or mobile app can be transformed into a personalized beauty visualizer, showing the look and finish of products on a user's own photo,” said Miriam Pettinen, Director of Partnerships and Strategy who led the development of Looking Glass.

Looking Glass works on all websites and mobile apps, and integration involves a single line of HTML code which can be added in just a few seconds to any site. In May 2014, the United States Patent and Trademark Office issued US Patent #8,725,560 on the Looking Glass augmented reality native ad technology.

To inquire more about the Looking Glass technology, please contact info(at)modiface(dot)com.  For further information, you can visit:

Highlights from announcement:

1. ModiFace launches Looking Glass, an augmented reality native ad platform for any beauty site or app.

2. The United States Patent and Trademark Office recently issued US Patent #8,725,560 on the new Looking Glass technology.

About ModiFace

ModiFace Inc. is the global leader in photo visualization and virtual makeover technology, and currently powers over 100 web and mobile apps, including apps for Sephora, Vogue, Make Up For Ever, L’Oreal, and Medicis. Looking Glass, ModiFace’s augmented reality ad platform, enables native ads to be added to any beauty site, or app, which show an instant product preview on a user’s own photo. For more information, please visit

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Jennifer Tidy
Modiface Inc.
+1 (647) 350-6525
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