Improving our search capability was a strategic goal. With MC+A's help, readers can now search our site faster.
Chicago, IL (PRWEB) June 24, 2014
When the Sun-Times Media Group wanted to improve the search functionality on suntimes.com, they turned to locally renowned search experts MC+A for help. MC+A, a Google Enterprise Partner, accepted the challenge and developed a search platform roadmap for the project.
"We continually look for ways to enhance the reader experience on suntimes.com,'' said Jim Kirk, Publisher and Editor of the Chicago Sun-Times. "Improving our search capability was a strategic goal. With MC+A's help, readers can now search our site faster and find the most complete list of results possible.''
The search function is critical in the online news marketplace, and MC+A was able to provide the Sun-Times with guidance on improving their site’s search experience. By reviewing Sun-Times’ analytics, MC+A discovered that they could increase incremental revenue by applying a modest average CPM against the incremental ad impressions.
“This update makes search more effective for the Sun-Times readership. As an additional bonus, Sun-Times Media Group will benefit from reduced operational costs and an additional revenue source,” said Michael Cizmar, Managing Partner at MC+A. “We’re excited to continue to work with this well-known brand.”
Founded in 2004 and headquartered in Chicago, Michael Cizmar + Associates Ltd. (MC+A) is a full service professional services firm focused on creating better search solutions. MC+A delivers key information to business users when they need it, quickly and securely. MC+A solutions break down silos between systems storing content and users who need that content to get things done.
About Sun-Times Media Group:
Sun-Times Media has been Chicago’s premier news source since 1948. With a commitment to excellence and innovation, the Chicago Sun-Times engages its influential audience through multiple platforms including print, mobile, online, video and events. The Sun-Times community includes more than 2.8 million weekly print readers, 3.2 million unique monthly mobile users and 6 million unique monthly online users. For additional information, visit suntimes.com or contact Emily Storms at estorms(at)suntimes(dot)com.