MC+A Brings Better Search Experience to Chicago Sun-Times Readers

When the Sun-Times Media Group wanted to improve the search functionality on suntimes.com, they turned to locally renowned search experts MC+A for help. MC+A, a Google Enterprise Partner, accepted the challenge and developed a search platform roadmap for the project.

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MC+A - Google Enterprise Partner
Improving our search capability was a strategic goal. With MC+A's help, readers can now search our site faster.

Chicago, IL (PRWEB) June 24, 2014

When the Sun-Times Media Group wanted to improve the search functionality on suntimes.com, they turned to locally renowned search experts MC+A for help. MC+A, a Google Enterprise Partner, accepted the challenge and developed a search platform roadmap for the project.

"We continually look for ways to enhance the reader experience on suntimes.com,'' said Jim Kirk, Publisher and Editor of the Chicago Sun-Times. "Improving our search capability was a strategic goal. With MC+A's help, readers can now search our site faster and find the most complete list of results possible.''

The search function is critical in the online news marketplace, and MC+A was able to provide the Sun-Times with guidance on improving their site’s search experience. By reviewing Sun-Times’ analytics, MC+A discovered that they could increase incremental revenue by applying a modest average CPM against the incremental ad impressions.

“This update makes search more effective for the Sun-Times readership. As an additional bonus, Sun-Times Media Group will benefit from reduced operational costs and an additional revenue source,” said Michael Cizmar, Managing Partner at MC+A. “We’re excited to continue to work with this well-known brand.”

About MC+A:
Founded in 2004 and headquartered in Chicago, Michael Cizmar + Associates Ltd. (MC+A) is a full service professional services firm focused on creating better search solutions. MC+A delivers key information to business users when they need it, quickly and securely. MC+A solutions break down silos between systems storing content and users who need that content to get things done.

About Sun-Times Media Group:
Sun-Times Media has been Chicago’s premier news source since 1948. With a commitment to excellence and innovation, the Chicago Sun-Times engages its influential audience through multiple platforms including print, mobile, online, video and events. The Sun-Times community includes more than 2.8 million weekly print readers, 3.2 million unique monthly mobile users and 6 million unique monthly online users. For additional information, visit suntimes.com or contact Emily Storms at estorms(at)suntimes(dot)com.


Contact

  • Cheryl Byrne
    MC+A
    +1 (978) 837-0371
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