San Francisco, CA (PRWEB) June 25, 2014
Clay Stobaugh, Senior Vice President, Chief Marketing Officer at John Wiley & Sons, Inc. (NYSE: JWa and JWb) has been selected by the ranking committee of ExecRank as a “Top Chief Marketing Officer” for 2013. The rankings are the result of 4-years of research and feedback from evaluation committees and top chief marketing officers that yielded an algorithm for how to rank marketing executives based on their performance in 24 key areas.
According to Pavan Sethi, Lead Analyst for the rankings division of ExecRank, “Given his impressive credentials and extensive leadership experience at an array of emerging technology companies, it is no surprise Mr. Stobaugh excels in his role driving Wiley’s shift from a traditional publishing to a global provider of digital content," said Pavan Sethi, Lead Analyst for ExecRank, the research division of ExecReps. “Additionally, as an executive with a strong understanding of consumer behavior, Mr. Stobaugh deftly oversees initiatives that drive customer loyalty and new business acquisition.”
According to Mr. Stobaugh, “It is an honor to be recognized by ExecRank and included in this remarkable group of exceptional peers. Wiley is a dynamic company and it is very exciting to be part of reinventing publishing in the digital age. We continue to execute effectively against our evolving marketing activities. We have a terrific leadership team and 5,500 employees across the globe who are committed to putting the customer first. I am proud to be part of that effort.”
ExecRank evaluated over 15,000 marketing executives this year to rank only the top 250. 2013 has seen considerable focus on multiplatform content, content marketing, and engagement strategies that cut through the white noise and generate a positive return on investment. This year also saw many marketing executives releasing their own book with top tier publishers, one of several forms of thought leadership that is factored heavily into these rankings as well.
For the complete rankings, please visit http://www.execreps.com/execrank/top-cmos/
About Clay Stobaugh
Clay Stobaugh is Senior Vice President and Chief Marketing Officer at John Wiley & Sons, responsible for global marketing, external communications, and government affairs.
A leader in Wiley’s reinvention of publishing in the 21st century, Clay drives the company's corporate positioning, government affairs, branding, public relations, marketing strategy, social media, digital analytics, and customer relationship management. Reporting to the CEO and serving on the Executive Leadership Team, his role includes leading the company’s strategic processes for identifying new revenue opportunities.
Prior to joining Wiley, Clay led emerging technology start-ups in the legal, financial, and healthcare industries to successful financial exits, generating over $200 million in shareholder payouts. Previously, he served in senior management roles at Reuters and Nestle SA where he launched and expanded the Nespresso division in the USA.
Clay earned his BA, with honors, in International Relations and French from Tulane University and his MBA from Harvard Business School.
ExecReps' Research Division ExecRank is the definitive ranking service of leading executives who have achieved the highest level of professional achievement and peer recognition. ExecReps Inc. (http://www.ExecReps.com) is an Executive Research and Advisory Firm that operates a first in class platform for Board Membership, Strategic Introductions, and Executive Best Practices. Members include C-Level executives from companies including Microsoft, IBM, Cisco and hundreds of others. Read more about ExecReps & ExecRank at http://www.ExecReps.com
For the full list please visit: http://execreps.com/execrank/top-cmos/
Pavan Sethi – pavan(dot)sethi(at)execreps(dot)com; (415) 578-7426; 700 Irwin Street, Suite 100, San Rafael, CA 94901