In a relationship-driven business such as ours, their guidance will increase the value of these strategically integrated capabilities for both existing and new clients.
Portsmouth, NH (PRWEB) June 25, 2014
Calypso Communications, an integrated, full-service public relations, marketing, and creative design firm, today announced that Houssam Aboukhater and Steven Shapiro have joined the team as Strategic Partners. Aboukhater will also serve as Managing Director, responsible for daily operations in the agency’s Portsmouth headquarters.
Aboukhater’s and Shapiro’s extensive business expertise and industry experience will help Calypso grow in the private equity, manufacturing, distribution, service, and hospitality sectors, as well as in the agency’s traditional markets of energy, healthcare, and technology. The two also will support Calypso’s focus on three distinct but integrated service offerings: communications (including media relations, crisis PR, and social media), creative design (web design, graphic design, and video), and content marketing and strategy.
"Houssam and Steve bring expansive professional networks and unique industry experience to Calypso,” said Kevin Stickney, Calypso’s Founder and President. “In a relationship-driven business such as ours, their guidance will increase the value of these strategically integrated capabilities for both existing and new clients. We’re thrilled to welcome them to the team."
Aboukhater brings extensive business management and operations experience to Calypso. He has held executive positions in the manufacturing and private equity industries, and most recently was Managing Director of a European holding company that owned and operated seven inter-continental hotels. His broad experience with successful hotels and restaurants, as well as with international business development, will serve to expand Calypso’s partnerships in the hospitality industry.
“I’m impressed by the creativity, passion, and energy this team brings to every project,” said Aboukhater. “Together, we’re finding ways to help clients in industries facing communications challenges with dynamic, strategically targeted communications initiatives.”
With more than 35 years of executive management, private equity, and management consulting experience, Shapiro has focused on translating business and financial strategies into practical and profitable solutions. Shapiro has held executive positions including president, chief financial officer, and operating partner in both public and privately held companies and founded Merrimack Management Advisors in 1995.
“Calypso integrates messaging, creative design, and interactive web platforms into measurable campaigns that soundly resonate with financial community executives,” Shapiro said. “I’m excited to bring the agency’s expertise to a wider audience of industry leaders, equipping them with the tools to drive new business through effective, targeted communications.”
About Calypso Communications
Calypso Communications is an award-winning, integrated strategic marketing, public relations, and creative agency based in Portsmouth, NH, north of Boston. Highly sought after on a national level for its seasoned insight and perspective, Calypso effectively manages—and, when necessary, fundamentally transforms—client communications, engaging audiences crucial to driving business. Current Calypso clients include prominent national and global organizations engaged in private equity, healthcare, medical device, power services, renewable energy, utility, and sustainable agriculture sectors. For more information, visit http://www.calypsocom.com.