...it was imperative that we invest in optimizing our sites for the mobile user experience without compromising the experiences of people who also rely on computers for work-related web browsing.
LOUISVILLE, KY (PRWEB) June 26, 2014
Networld Media Group (NMG) announced today that it has re-launched all 10 of its digital media properties with a contemporary new web design that is responsive and optimized for the full spectrum of computing and mobile devices.
“With the nexus of web browsing and online social engagement shifting from computers to mobile devices, it was imperative that we invest in optimizing our sites for the mobile user experience without compromising the experiences of people who also rely on computers for work-related web browsing,” says Dan Scofield, Networld Media Group’s Senior Vice President of Audience and Web Development. “Responsive design creates a universally positive visitor experience while ensuring that we maintain our strong presence in leading search engines such as Google, which are increasingly penalizing sites that fail to adjust for mobile.”
For the more than one million unique monthly visitors across Networld Media Group’s 10 sites, the new design features:
- Simplified navigation
- Bigger, more attractive imagery
- A clean, contemporary look and feel
- An upgraded video player
- And more engaging social capabilities
“We have also reengineered our proprietary content management system (CMS) and adopted the popular Disqus commenting platform, which enables our audiences to engage with both our editors and large teams of expert industry bloggers using established Facebook, Twitter and Google online personas,” Scofield adds. “Because the Disqus interface is already so popular and ubiquitous on the web, we expect the upgrade to engender greater levels of visitor engagement and stronger senses of community among our diverse and global industry constituencies.”
For site sponsors and industry partners, the new NMG site design features: more differentiated and premium display-ad real estate; Doubleclick ad serving; plus streamlined options for hosting and promoting thought-leading content – including video – and generating new demand and sales leads for products and services.
“We are already receiving a great deal of positive feedback from our customers – both sponsors and readers – as they engage with our new sites every day,” says Networld Media Group’s Executive Vice President and Publisher Kathy Doyle. “We expect the new design to enhance our customer relationships by making it easier and more pleasurable for each person to engage with our content and people using their platforms of choice.”
“We invest continually in our editorial products from both design and content perspectives,” adds Networld Media Group CEO Tom Harper. “As we have consistently upgraded our platform to keep pace with leading innovations in both web form and function, we have seen our unique audiences and site traffic numbers continue to grow at a rapid pace. Visuals, video and device-friendly features are what readers want.”
ABOUT NETWORLD MEDIA GROUP
Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, MobilePaymentsToday.com, PizzaMarketplace.com, QSRweb.com, RetailCustomerExperience.com, SelfServiceWorld.com and ChurchCentral.com. The company produces executive summits in the fast casual, retail, ATM and mobile payments industries. Its custom media division develops premium content and marketing services for associations such as the ATM Industry Association.