Mobile web traffic continues to rise, so it makes sense to deliver content that can be optimized for each of our audience’s devices, said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.
PHOENIX (PRWEB) June 23, 2014
First launched in 2008, the blog boasts contributors ranging in expertise from business to family travel and more niche content that showcases the brand’s affinity partnerships with brands like Harley-Davidson® and MiLB.com.
The new design features a more modern, distinctly visual layout with the ability for the content to be resized intuitively based on the device used by the reader.
“Mobile web traffic continues to rise, so it makes sense to deliver content that can be optimized for each of our audience’s devices,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “With the redesign, the site will better serve up the valuable content of our contributors and allows us to expand our content offerings.”
Fans and followers of the 68-year-old hotel brand have driven nearly one million unique page views to the blog since its inception six years ago. The brand continues to see increased traffic and engagement on the site with the addition of new and diverse contributors such as Manny Ruiz, founder of Hispanicize and crowd-sourced content from social media.
For more from Best Western’s blog, visit youmustbetrippin.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.
For more information or to make a reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.