Jersey City, NJ (PRWEB) June 24, 2014
In a recent podcast episode of The World of Internet Marketing, the president of Halyard Consulting Jonathan Goodman, explained how his company uses the SWOT analysis for their Internet clients. His use of the SWOT analysis is a little different than what is commonly seen for financial purposes.
Most business owners and managers understand that the SWOT analysis looks at a company's strengths, weaknesses, opportunities, and threats. This analysis often occurs from a financial standpoint, but Goodman uses the same concept when looking at the Internet presence of his clients. Just like with a financial analysis, it measures internal and external factors that can determine whether a business will be a success or failure.
Goodman stated that he first begins his analysis by giving clients a vocabulary list to familiarize them with terms that are standard in the Internet marketing industry but may not be familiar to those outside of it. He provided a sample that included words such as "domain authority" and "root domain."
The analysis consists of looking at the website and where it currently ranks for domain authority. He also checks out the competition to see where they stand. In addition, he will look to see where the website stands with social media. He mainly looks at Facebook and Twitter to see which URLs did well and what titles spurred the most response. Through this analysis, he can tell what is working and what is lacking as well as what the competition is doing right.
Another aspect of SWOT analysis as it pertains to Internet marketing is linking domains and getting high-quality backlinks. There are generally two strategies with this. A company either strives to obtain one link with high domain authority or attempts to get several links in the mid-range.
The large scale SWOT analysis consists of Halyard Consulting analyzing a company's top three competitors. Goodman provides a summary detail that shows where the company is currently and where it is going as well as how it compares to the competition. The business also receives some overall observations as well as suggested project objectives to improve its status.
Goodman stated that the analysis most benefits companies making over $2 million. He discussed some of the resources that he uses such as the Alexa rankings, which serves as a good analytical tool for analyzing a website. One can also use it to compare the competitions' sites so a company has a better idea of where it stands and if it needs improvement.
A SWOT analysis by Halyard Consulting helps businesses better understand their Internet influence and how they can improve to grow their brands. In today's global economy, having a strong Internet presence can mean the difference between success and failure.
For one business week (June 23rd through the 27th) Halyard Consulting is offering a free mini three point SWOT analysis against one competitor. The analysis will provide critical insight into both the requesting company’s website as well as one of their competitors. The three points included in the report are domain authority, top five linking domains, and top five pages with the most authority. While the report is smaller than the paid version it will provide critical insight into a company’s current strategy, risks and successes.
About Halyard Consulting
Halyard Consulting is a New Jersey based Internet Marketing company focused on improving online results for businesses with geographically specific clientele. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Gaining top ranking in the search engines is one of the most crucial aspects for Internet success. Small businesses used to rely solely on traditional marketing strategies like newspapers, commercials, and radio. Today, being visible online is the only true path to success.
About Jonathan Goodman
Jonathan Goodman is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released in 2015 will include critical information about YouTube marketing, Facebook advertising, and cloud computing.