Social Marketplace MoboFree Changes the Rules of E-Commerce in Africa

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The leading African social marketplace MoboFree changes the rules of e-commerce with user-centric approach. The success of such e-commerce model is proven by 3 million registered users from Africa.

MoboFree screenshot

MoboFree screenshot

From the get-go we are a person oriented marketplace. Instead of adding in a social element to our service as an afterthought, we have focused on the social aspect of selling and purchasing.

MoboFree ( is a social marketplace focusing on African customers and allowing to buy, sell, rent and swap stuff with trusted people. Launched 2 years ago project demonstrates quick growth and counts 3,3 million registered Africans with the biggest following in Nigeria, also boasting a great standing in Ghana and Zimbabwe.

“From the get-go we are a person oriented marketplace. Instead of adding in a social element to our service as an afterthought, we have focused on the social aspect of selling and purchasing from the very beginning and have made it an integral part of the MoboFree experience.” – said Neringa Kudarauskiene, CEO and co-founder of MoboFree.

So the success of MoboFree can be attributed to its unique “people first, products second” approach and possibility to personally interact with a potential buyer or seller in a safe environment. MoboFree connects social network and board of classifieds into one place and allows buyers and sellers to see their previous purchases, social reviews and common friends. Moreover, MoboFree allows users to use common forums as well as have private conversations, and much more. Reputation no longer rests on how many items a vendor has sold before and the ratings other buyers have given them. Instead, it rests on a social filter.

“Traditional marketplaces and boards of classifieds focus on the items, instead of the relationship. We bring back the social aspect of buying and selling. Instead of classifieds being impersonal and disengaged, we allow our users to personally get to know and interact to people they wish to do business with. In countries where people are still weary and suspicious of on-line shopping and going to meet a stranger with few bucks in your pocket can be really dangerous, this gives a new layer or trust and responsibility that is highly appreciated,” said Neringa Kudarauskiene.

Figures reveal that over 60% of the population in Africa can access the internet on the old, non-smart mobile phones only. Here comes in MoboFree to overcome this concerning challenge and provides specifically adapted services to all kind of phones ranging from the very old feature phone with small screen, to the newest smartphone. According founders, MoboFree is mobile first project and the main focus is phone users, not PC owners.

This is MoboFree experience that brings in over 3000 new registered users each day and has them post thousands of classifieds daily and make 70 million page views monthly.

About MoboFree
Mobofree is a first mobile social marketplace accessible via almost any mobile phone (smart and feature). It has currently over 3 million registered users from Africa with Nigeria being the biggest market.
MoboFree headquarters are based in Vilnius, Lithuania (Eastern Europe). Company also has a branch in Accra, Ghana. MoboFree is funded by Netherlands based Eva Ventures fund.

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Neringa Kudarauskiene
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