Albany, New York (PRWEB) June 23, 2014
Makeup also known as color cosmetics which is used to enhance the appearance of human features, generally includes, eye, face, lip and nails. The demand for color makeup is influenced by new fashion trends in technology involved to make it more attractive and funky. Products with advanced features attract young generation including teenagers. The product segmentation includes Eye makeup, Face make up, lip make up and Nail makeup.
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In North American makeup market mainly the changing fashion trends are the major driver to attract most of the young generation. The fashion changes with changing seasons, therefore the innovation attracts especially the teenagers. The technology helps with the innovation part to introduce new varieties. The major market of North America includes United States, Canada and Mexico. In the United States nail art and lipsticks are major markets and are driven by the youngsters and manicurists, who work together to make better presentation. Women in Canada has the maximum preference for perfect makeup and are paying attention for anti ageing products, are always experiment with the new color cosmetics that are introduced by various brands. In Mexico with improving economy the purchasing power of consumers has been increased, therefore the market for luxury product has been increased in past 7-8 years. Consumers have been searching and exploring new looks, and therefore manufactures are producing more pleasing textures and formulas which will spur the demand for color cosmetics.
Some of the key players in the North America makeup market are L’Oreal USA, Estee Lauder Cosmetics (Canada), and Avon among others.
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