Firstline Digital was formed to help clients navigate and leverage the evolving digital video landscape by providing strategic counsel, planning, content creation and distribution services that blend earned, owned, shared and paid media tactics.
Atlanta, GA (PRWEB) June 24, 2014
Firstline Creative and Media, an award-winning, full-service video public relations and marketing firm, announced today that they have hired Larry Thomas to lead and continue building the Firstline Digital division. Firstline has quietly developed and refined digital video production and distribution services over the past several years to complement the traditional broadcast and live event services they have provided to leading agencies, corporations and associations since 1998.
Initial services have been well received by clients and media, triggering further investment in digital talent and technology to meet the needs of professional communicators and the online journalists, influencers and audiences they seek to engage. Firstline Digital was formed to help clients navigate and leverage the evolving digital video landscape by providing strategic counsel, planning, content creation and distribution services that blend earned, owned, shared and paid media tactics. Earned media, a Firstline strength, is at the core of most campaigns.
In his role as Executive Vice President, Digital, Thomas will develop online and mobile services, manage digital operations and work with the in-house team of creative, production and media talent to deliver solid results for clients. He will also work directly with the client services team and the communications professionals they serve to deliver solutions across digital and social media. Since recently joining, he has enhanced and expanded the initial menu of services, which now includes Internet Media Tours, Multimedia News Releases, Digital Media and Influencer Relations packages and an extensive suite of Video Content Marketing services. They are field testing advanced technology that will factor into the next release of services.
“Larry is innovative and deeply rooted in the digital space. We are delighted to have him on board,” said Edgar Lugo, Founder and President of Firstline Creative and Media LLC. “He is a creative, client-focused industry thought leader who adds a tremendous amount of digital expertise that strengthens our client counsel and service.”
“PR and Marketing professionals no longer ask ‘Should I invest in online video?’ … They ask ‘How?’” said Thomas. “I’m excited to be a part of the Firstline team because they have the expertise, experience and infrastructure to help clients harness the power of online video storytelling – and they provide a level of hands-on, consultative service that larger competitors simply can’t compete with.”
Since the dawn of digital, Thomas has developed services, managed operations and counseled Fortune 500, association and agency clients on video content strategy and tactics. Prior to joining Firstline he was President of Latergy, Chief Operating Officer of Medialink Worldwide and co-founder/President of PR Newswire’s wholly owned subsidiary, MultiVu. He publishes the Social Video channel on CommPRO.biz and manages the Video Marketing and Public Relations group on LinkedIn.
About Firstline Creative & Media
Firstline Creative & Media is a full-service multimedia production and cross-platform distribution company with the resources, experience and knowledge to meet all of your communication needs. We know video. We know print. We know graphics. And most importantly, we know how to help you deliver your message to your desired audience in any format you wish and on any medium you want. Give us any project, big or small, and we’ll work our creative magic and media contacts to spread your message and engage your audiences on-air, online and on-site.
Learn more about Firstline Digital by contacting Larry at lthomas(at)firstlinemedia.com or calling 646-290-0453.