Roundsight LLC Launches ymportant – Reinterpretation of Records and Diaries; A New Home for Magical Moments and Things to Remember

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The ymportant app is more than the electronic version of a diary. ymportant is effortless, prose-less, and lets you collect the things of life that deserve to be remembered with only a few touches, from magical moments to simple recurring events.

Today, smartphones are great for staying connected and sharing, but they still largely ignore our emotions. With ymportant, we put the focus on collecting the magical moments of life and make the process effortless and rewarding.

Now available, the app, ymportant, provides a quick and easy way to remember all the things a user may not want to publish, but also not forget.

ymportant is designed to make keeping a trace about what matters quicker and more rewarding than any other option available. From a magical moment like a special evening with friends to recurring occurrences like a visit to the gym, users can keep track of any life event. ymportant is not the electronic version of a diary. It was built from the ground up around the capabilities of modern mobile touch devices. It involves very little to no typing, saves the user from scrolling through their photo library by providing direct access to related pictures, and generates sharable visual summaries called "ympy strips." Not based on the usual tags or text writing, ymportant provides touch-based filtering, automatic averages for numbers, price totals, etc. The data are stored locally on the device so that unlike what happens with social media, users do not need to censor themselves when deciding what deserves a trace and what not.

ymportant is available for free with in-app purchases. The in-app products are:

  • Unlimited number of entries (removal of the 10-per-month limit on new activity entries)

for $1.99 / €1.79 / CHF 2.00

  • Additional main category ‘About me’ (how the user feels, weight, medication taken, etc.)

for $0.99 / €0.89 / CHF 1.00

  • Additional main categories ‘Things’ and ‘Children’ (information about what the user

owns or buys, or about children like grades or basketball points scored) for $1.99 /
€1.79 / CHF 2.00

  • Goal setting (for example that the user wants to go to the gym twice a week or to read

at least one book per month) for $0.99 / €0.89 / CHF 1.00

  • All products together for $3.99 / €3.59 / CHF 4.00

Please visit for more information, for the press kit, and for a video.

ymportant is developed by Roundsight LLC, a Swiss company founded in 2013 to bring the ymportant app.

For further information, please write to media(at)ymportant(dot)com or call +41 (0)44 5852630.

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Olivier Swedor
since: 05/2013
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