Alridge's operating experience and industry relationships will be leveraged as Bronto expands globally and further into the enterprise market.
Durham, NC (PRWEB) June 24, 2014
Bronto Software, the leading marketing platform for commerce, announced today that Scott Alridge is joining the Bronto team as Vice President and General Counsel. Prior to joining Bronto, Alridge spent 12 years at ChannelAdvisor as General Counsel and Vice President of New & Emerging Markets and part of the senior management team.
At ChannelAdvisor, Alridge played a key leadership role in establishing a legal function, scaling operations, acquiring companies, raising capital, expanding international presence and ultimately taking the company public on the New York Stock Exchange. Alridge brings both valuable operating experience and a deep understanding of the marketing and commerce markets. “We’re excited to have Scott join the Bronto leadership team. His operating experience and industry relationships will be leveraged as Bronto expands globally and further into the enterprise market,” said Chaz Felix, Bronto COO.
Alridge will lead the legal and business operations functions and strengthen the company’s leadership team. "Bronto's high revenue growth, global expansion plans and sustained profitability make it an attractive cloud company poised for long term success,” said Alridge. “I look forward to joining the leadership team and contributing to the future growth of Bronto."
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The leading self-service email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain. The Bronto Marketing Platform is deeply integrated with commerce platforms including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC with offices in London and Sydney. For more information, visit http://bronto.com.