Verndale Profiled in Digital Clarity Group’s 2014 Report on Web Content and Customer Experience Management

DCG’s report on delivering the complete digital customer experience exemplifies need for more Experience Technology Companies like Verndale

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Digital Clarity Group's Guide to Service Providers for Web Content and Customer Experience Management
With the increasing complexity of CEM engagements, it is more important than ever to find a partner that is very well balanced across strategy, experience design and technology disciplines; this report helps begin the conversation.

Boston, MA (PRWEB) June 24, 2014

Verndale is pleased to announce its inclusion in a report released today by the Digital Clarity Group (DCG) entitled, “Guide to Service Providers for Web Content and Customer Experience Management (CEM).” The report highlights the web content management (WCM) partnerships and expertise of 47 North American service providers, including Verndale, and highlights the critical need for outsourced technology and agencies partners in order to successfully create and manage experiences across all digital channels.

“Managing customer experiences is hard, complicated, and new,” said Dr. Tim Walters, Partner and Principal Analyst at DCG. “Very few organizations have all of the resources necessary to deploy the technologies, formulate the strategies, and optimize the outcomes. Most companies should, and will, turn to external agencies to solve for this challenge.”

Verndale was recognized for its vendor-agnostic technology services and its active partnerships with Sitecore, EPiServer, Kentico, Microsoft and many more. The report states,” Verndale is an Experience Technology Company with a strong technical background and understands the need to create engaging customer experiences across multiple channels. With a focus on centralization of technology and a brand center of excellence, Verndale understands the root of CEM success.”

“This report is the first of its kind, focusing on the system integrators and service providers that do the heavy lifting for the upper-mid and enterprise marketplace,” said Chris Pisapia, Managing Partner at Verndale. “With the increasing complexity of CEM engagements, it is more important than ever to find a partner that is very well balanced across strategy, experience design and technology disciplines; this report helps begin the conversation.”

Initially released in August of 2013, the latest version of the guide includes updated information on the original 42 services providers profiled, 5 new participants, an updated analysis reflecting DCG’s latest thinking on CEM and a more user friendly design and structure, including updated directories and key findings.

For more information or for a copy of the report, visit http://www.digitalclaritygroup.com/guide-to-service-providers-north-america/

About Digital Clarity Group
Digital Clarity Group is a team of research-driven industry analysts focused on helping leaders strategically navigate digital transformation in their organizations. We combine the strategic thinking of an analyst, with the logic of a researcher, and the thoughtfulness of a trusted advisor to provide our clients with clear, forward thinking, actionable advice on their digital content and engagement needs.

About Verndale
Verndale is an Experience Technology Company building powerful, interactive experiences that combine our expertise in strategy, experience design and technology. By working across disciplines, partnering with the best in the industry and even co-developing with clients – our collaborative style is the key to building remarkable systems that anchor brands, engage customers and deliver business results. Known for and sought after for our ability to take complex data and transform it into beautiful, usable experiences, at Verndale we are constantly evolving to be the leader in experience technology systems. Learn more at http://www.verndale.com

Media Contact:
Lauren McDonald
Marketing Lead, Content Manager
617-399-8774
lmcdonald(at)verndale(dot)com


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