(PRWEB UK) 24 June 2014
Sixty-nine per cent of drivers would not consider buying an electric car, according to road safety charity, the Institute of Advanced Motorists (IAM) analysis of the latest government research.1
The most important factors deterring motorists from buying an electric vehicle were recharging (40 per cent), the distanced travelled on a battery (39 per cent) and cost (33 per cent).
Currently, less than one per cent of drivers already own an electric car or van. Five per cent said they were thinking about buying an electric car and eighteen per cent had thought about purchasing an electric vehicle but later changed their mind.
However, not all motorists are put off the idea of an electric vehicle. Thirty-seven per cent said that lower cost would encourage them to buy an electric vehicle as well as the distance travelled (20 per cent), widely available recharging points (17 per cent) and environmentally friendly (16 per cent). With costs, the most important cost stated was the purchase cost, followed by fuel and recharging costs, maintenance, insurance and vehicle excise duty.
IAM chief executive Simon Best said: “It is clear that the government have a long way to go to convince drivers that electric vehicles really are the future. On the positive side drivers are not worried about safety or comfort issues, but range anxiety and charging infrastructure remain real stumbling blocks. For the good of the environment the IAM want to see quicker roll out of charging points and long term guarantees that the current £5000 subsidy will remain in place.”
Notes to editors
1. Public Attitudes to Electric Vehicles 2014 – DfT: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/321157/electric-vehicles-2014.pdf
2. The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving, motorcycling and cycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 100,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving, motorcycling and cycling courses. Its policy and research division offers advice and expertise on road safety.
IAM Press Office – 020 8996 9777
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