UK retail investors find a new champion

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Comparison and review investment portal iNVEZZ launches crowd funding campaign.

iNVEZZ will balance a market which has always been dominated by sell-side information

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Fresh-faced British retail investors’ portal has launched a campaign on crowd funding site Crowdcube.

The tech company is raising investment capital to speed up the development of new features designed to help retail investors decide for themselves what financial instruments to invest in and what service providers are best for them. The company’s management believe the work under development will also help plug the ‘advice gap’ left in the wake of the government’s RDR regulation, which has left most private investors without access to qualified financial advice. believes it is able to provide the solution for the estimated 26.6 million individuals across the country affected by these changes.

Amongst the new features that iNVEZZ is looking to add by the coming autumn are moneysupermarket-style comparison tables and Trip Advisor-style reviews of service providers such as stockbrokers. According to iNVEZZ co-founder John Adam, this will help retail investors choose a service provider from a position of much greater awareness. An innovative peer-sourced SWOT analysis of investment instruments and products is also under development.

“We are really excited to announce the launch of the Crowdcube campaign and looking forward to investors large and small being able to share in the future success of iNVEZZ. Our aim is pretty simple. iNVEZZ will provide a usable and unintimidating platform where retail investors can access information and data on the investment products open to them across all investment classes. They won’t be limited to those offered by one service or platform provider and they won’t have to spend hours trawling through Google to find what they want. They will be able to make an educated choice of both investment products and providers. They will be able to flag poor customer service and terms or rogue operators offering dubious investments in a way that will protect fellow investors by making that information easy to find. iNVEZZ will balance a market which has always been dominated by sell-side information with buy-side consumer-driven information on the same products and services”.

Investments from as little as £10 can be made in companies raising investment capital on crowd funding platform Crowdcube, with investors receiving an equity share in the company they invest in. For more information on iNVEZZ and its investment proposition please visit:

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John Adam
since: 03/2012
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