Denton, TX (PRWEB) June 26, 2014
A local auto body shop, 5W Collision Repair, is growing quickly and expanding its facilities, with its owners claiming their success is a result of giving away money, calling it social entrepreneurship. 5W Collision Repair started making social contributions to local causes this March as reported in the Denton Record Chronicle. The more money they gave away, the more collision repair business they received. Last month the shop gave away $5,600. This month they are giving $10,000 to support Texas veterans.
“We call the concept CaRetailing, meaning that we should Buy from People who Care,” said Michael Cheves, 5W Collision, chief spiritual marketing officer. “5W Collision Repair started CaRetailing by publicly making a commitment to invest per car in early March even though they were operating at loss. They made the public commitment to give before they became profitable. In less than a month, a huge hailstorm came and results were as follows: percentage and growing. 512 percent to date from when they first made a commitment and the projected end of month increase for June is 598 percent from March.”
The June social contribution is to veterans’ causes, and the giving celebration takes place at 1 p.m. on Thursday, June 26, 2014, at 5W Collision Repair where several local merchants will attend. The Texas VFW Foundation in Dallas ($3,000) and Texas Woman’s University Veteran Center in Denton ($7,000) are both recipients of 5W Collision Repair contributions this month. Texas VFW supports individual Texan veterans with significant needs as well as Texans in active service worldwide. At TWU, the money is earmarked for the completion and grand opening of a new student veterans' center. “Words are truly inadequate to express our gratitude for your generous gift,” said Amy O’Keefe, director of commuter and non-traditional student services at TWU.
“This is a marketplace miracle,” said Cheves. “You see we are not giving out of excess, we actually have put society in the P&L.”
5W Collision Repair added monthly community donations to their profit and loss schedules as part of their business model to promote a “pay-it-forward” practice among caring retailers. Company representatives at 5W Collision Repair strongly believe that inviting prayer and Faith into their business increased their sales so they can continue giving.
“This is not just a monthly event, this is a movement,” said Cheves. “You can’t out give God,” said Jason Weir, 5W Collision Repair owner and armed services veteran. “If you’re a veteran and your state doesn’t take care of you, come to Denton, Texas and we will.”
5W Collision Repair in Denton, Texas, offers its customers a sense of family and well-being. Using the Envirobase High Performance new-age waterborne basecoat system that is eco-friendly credentialed quick and modern so 5W Collision Repair customers receive the industry-best in auto body painting. Free estimates for complete collision repair and 24-hour drop off services are available along with additional services many clients appreciate. 5W Collision Repair’s family values environment and comprehensive services contribute to its reputation in the community. Many know 5W Collision Repair because they use the CaRetailing social contribution business model to invest in the community.
For more information about 5W Collision Repair contact Chief Marketing Officer Michael Cheves at 940-597-4395 and visit http://www.5wcollision.com. 5W Collision Repair is located in Denton at 1003 Shady Oaks Drive and they can be reached directly at 940-383-4334.