Los Angeles, CA (PRWEB) June 24, 2014
Conill, one of the most highly awarded Latino agencies in the U.S., has earned a Silver Film Lion at the 61st Cannes Lions International Festival of Creativity in Cannes, France.
“Robocop,” Conill’s 90-second commercial for the Consulate General of Argentina’s New Cinema Film Festival, scooped up the award in the Film category. Based on a true story, the work illustrates how a man’s life is complicated because his father names him after the main character of his favorite movie – Robocop. After much teasing and tormenting, the closing tagline reads "If a movie is going to change your life, make it the right one."
The idea is grounded on a peculiar reality where parents in Latin American countries will sometimes name their children after characters or words they have seen or heard. “It may seem crazy, but giving children ridiculous names happens more frequently in Latin America than most might imagine,” said Conill Los Angeles VP / Creative Director Mario Granatur. “It’s what’s led to such classics as Usnavi and of course, Robocop.”
Robocop can be seen at: http://conill.com/portfolio#robocop
This honor puts an exclamation point on what has been a very robust 2014 award season for Conill. All told, the agency has taken home 16 awards at such creative competitions as Cannes Lions, The Wave Festival, U.S. Hispanic Idea Awards, Festival Iberoamericano De La Publicidad (FIAP), El Sol, Festival Caribe and the Mercury Awards.
Conill is among the most highly awarded Latino agencies in the U.S. and is a four-time recipient of the prestigious American Association of Advertising Agencies’ O’Toole Multicultural Award. It was named Multicultural Agency of the Year by leading industry trade publication Advertising Age in 2010 and 2007, and recognized in its Agency A-List report four years running. Conill’s roster of clients includes Aflac, Procter & Gamble, T-Mobile and Toyota Motor Sales.
Web: http://www.conill.com | Twitter:@Conill