The Smart Cube to Facilitate an Interactive Think Tank at the Marketing Leaders’ Exchange

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This Think Tank will discuss how to leverage big data to help predict customer behavior, know where markets are headed and uncover new market entrants for optimal competitiveness.

The Smart Cube, a global professional services firm specializing in custom research and analytics, will be facilitating an Interactive Think Tank at the Marketing Leaders’ Exchange, which will be held in London, 30 June – 01 July, 2014. This Interactive Think Tank is titled: “Future Thinking and Trend Watching in a Data Overload Environment” and is designed to help senior-level marketing executives gain actionable insights and strategies that will help them leverage big data for the most effective marketing and brand strategies.

Details of the Event:
WHAT: An Interactive Think Tank: “Future Thinking and Trend Watching in a Data Overload Environment”
DAY/TIME/LOCATION: Monday, 30th June, 2014 | 11:00-11:30 a.m. | Hilton Syon Park, London, United Kingdom
WHO: Facilitator – Alan Gray, Vice President of Business Development – Strategy & Marketing for The Smart Cube

Think Tank Summary:

Future Thinking and Trend Watching In A Data Overload Environment

Successfully predicting customer and market trends can lead to strong competitive advantage. Translating insights into actionable intelligence is increasingly challenging given the growth in information, data and in many cases, workload.

This Think Tank will share how a knowledge process outsourcing model is being successfully used by leading companies to leverage available information to understand customer behaviour, where markets are headed, new market entrants, competitor strategies, and how this can help business executives make better decisions.

This informal discussion will help glean insights into how to synthesise and simplify available data, and give the actionable "so what", so that executives can get on with doing what they do best - building their brands.

About The Smart Cube
The Smart Cube is a global professional services firm that specializes in delivering custom research and analytics services to corporations, financial services and management consulting firms globally. The firm helps organizations make critical decisions across four key business areas: Procurement and Supply Chain; Strategy and Marketing; Financial Services; and Analytics. Founded in 2003, The Smart Cube has conducted more than 17,000 studies through its global network of analysts. The firm is headquartered in London and has professionals throughout Asia Pacific, the United States, Europe, and Latin America. Follow The Smart Cube on LinkedIn at For more information, please visit

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