Launches with Faculty of Leading Organizational Culture Experts

Share Article

Website provides workplace culture awareness, education, best practices and expert insights to positively impact society on a global scale.

If 86% of executives say culture is critical to business success, then why do 51% of employees feel a major culture overhaul is needed in their organization? According to the founders of, most leaders understand the benefits to be reaped from an effective culture, but they are bombarded with mixed messages and see no clear path forward to deal with the subject of culture. Popular press oversimplifies the topic and is filled with superficial tips, keys, and levers that simply fall flat when it comes to creating real, measurable, and sustainable culture change.

It often takes a crisis, such as the recent GM ignition switch recall crisis or the unacceptable wait times in Veterans Administration hospitals, to uncover a troubled cultural environment that prompts a leader to take action to address the culture. Other times, it is simply a business owner or leader looking for better results, or an opportunity to make a greater impact.    

Many leaders do not understand how much culture influences behavior, thinking, results, and the bottom line. They are mystified about culture fundamentals and specifically how culture evolves in organizations. “The world needs culture education since it is the most powerful force in organizations,” says Tim Kuppler, co-founder of As a result, was born. It is a 100% educational site supported by a faculty of culture experts sharing insights from their decades of research, teaching and hands-on experience on workplace culture. Their blog posts, videos, articles, and interviews all share the higher purpose of making a meaningful difference in society.

The impact of the site is expanding with the announcement of three internationally recognized workplace culture experts who have agreed to provide ongoing insights as faculty members:

  •     Edgar Schein – Professor Emeritus at the MIT Sloan School of Management and best-selling author of some of the most influential books on culture including Organizational Culture and Leadership and Humble Inquiry, The Gentle Art of Asking Instead of Telling.
  •     Dr. Larry Senn – A pioneer in the field of corporate culture, founder and chairman of culture-shaping firm Senn Delaney, a division of Heidrick & Struggles, co-author of Winning Teams, Winning Cultures and author of Up The Mood Elevator – Living Life at Your Best.
  •     Richard Barrett – Founder and chairman of the Barrett Values Center, global thought leader, and author of Evolutionary Coaching: A Values-based Approach to Unleashing Human Potential and The Values-Driven Organisation: Unleashing Human Potential for Performance and Profit.

According to Edgar Schein, “leaders must understand culture is not this surface phenomenon, but it is our very core, that we live in culture, we display a culture, and we are always driven by the culture. There is a clear need for more culture education and I am happy to share my insights at”

Richard Barrett highlighted that, “cultural capital is the new frontier of competitive advantage. Organizations don't transform, people do. Organizational transformation begins with the personal transformation of the leaders. If you want to transform your culture you must begin by measuring it."

“Most leaders don’t realize that culture can be systematically shaped in a relatively short time, and specifically developed to drive their key strategies. I think if more leaders understood that, more would engage in it,” says Dr. Senn. “I am grateful to be a member of’s esteemed faculty so that I can share insights we have learned from an exclusive focus on transforming cultures for more than 35 years.”

The site offers general culture education today, while continuing to seek sponsors to expand the educational offerings to focus more directly on social impact and include a deep focus on healthcare, education, government, non-profits, and faith-based organizations.

Visit to read what the experts have to say, learn about workplace culture, and download free related resources. For culture-related comments, insights, sponsorship information, or to schedule an interview, please contact kbaker(at)the-culture-advantage(dot)com or tim(at)the-culture-advantage(dot)com.

Reference: Survey facts referenced in this release are from the 2013 Culture and Change Management Survey conducted by Strategy& (formerly Booz & Company).

About’s purpose is to positively impact society on a global scale through culture awareness, education, and action. All leaders will find useful information whether they are “creating” culture in a new organization or evolving culture in a mature organization. Culture experts and top leaders accelerate the culture learning curve of others as they share their deep experience. They share what it really takes to nurture the strengths of a unique culture and manage change effectively to evolve an organizational culture with a focus on performance priorities, challenges, and/or goals. is based in Sterling Heights, Michigan and was co-founded by Tim Kuppler (tim(at)the-culture-advantage(dot)com) and Dr. Kathryn Baker (kbaker(at)the-culture-advantage(dot)com). Contact them for interviews on culture-related topics or to learn more about

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kathryn Baker

Tim Kuppler
The Culture Advantage
Email >
Visit website