Rubio’s Ranked 14th in Fast Casual’s Top 100 Movers & Shakers List

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Coastal Grill Makes Annual List for Third Year Running

Rubio’s, the brand known for popularizing the fish taco and its coastal cuisine, has been awarded the 14th spot on’s annual Top 100 Movers & Shakers list. This is the third year the San Diego-headquartered brand has been included on the list. The Top 100 Movers & Shakers list, which includes the fast casual industry’s most significant brands, people and trends was released in late May in conjunction with the National Restaurant Association tradeshow.

This year, received more than 900 nominations for the Top 100 Movers & Shakers list. Judges determined the top 50 restaurants based on industry nominations and the significance of the nominees to the fast casual segment. Judging criteria included innovation, growth, social responsibility and overall contribution. In addition to being included, Rubio’s also improved its ranking, jumping 27 spots from 2013. Judges noted the brand’s continued oceans conservation efforts, coastally inspired dishes, ‘To the Ocean’ advertising campaign and annual CoastFest celebration as reasons for the jump. Other Top 100 Movers & Shakers award categories honored the top five industry marketing campaigns, top 10 menu trends, top 10 innovative technologies and top 25 industry leaders.

“We’re thrilled to be named to’s Top 100 Movers & Shakers list for the third year in a row and to be named among the top 15 fast casual restaurants in the nation,” said Marc Simon, CEO and president of Rubio’s. “As a brand that prides itself on creating craveable cuisine and advocating for ocean health, moving up 27 positions is really meaningful and reinforces our commitment to continuing progressive thought leadership in the fast casual industry.”

Founded in 1983, in the San Diego neighborhood of Mission Bay, Rubio’s is credited with popularizing the fish taco in the U.S. Since then, Rubio’s has sold more than 170 million fish tacos. Passionate about ocean health and having counted the ocean as a source of inspiration for more than 30 years, Rubio’s works to be a friend to the ocean year round with a majority of its seafood being sourced from sustainable fisheries, recycling plastic and glass bottles in restaurants whenever possible, using eco-friendly plates and to-go containers and supporting ocean-focused causes.

For more information about Rubio’s, please visit To learn more about’s Top 100 Movers & Shakers list, please visit Click here to download the full Top 100 Movers & Shakers list, The 2014 Fast Casual Top 100 Movers & Shakers.

About Rubio’s Restaurants
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation. Today, Rubio’s menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature sustainable shrimp, Atlantic salmon, Regal Springs® tilapia and mahi mahi. In addition to certified sustainable seafood, Rubio’s offers grilled marinated chicken and steak, salads, handmade guacamole, “no-fried” pinto beans℠, and a variety of salsas that are prepared daily. Rubio’s is headquartered in Carlsbad, Calif., and operates 193 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit

About is the world’s most-read news and information source to cover fast casual restaurants, which combine the speed of quick-service brands with an atmosphere and food quality typically associated with casual dining establishments.

About Henny Penny
Henny Penny continues more than 50 years of innovation that began in Eaton, Ohio USA with the first commercial pressure fryer in 1957. Today, Henny Penny offers a wide range of high quality foodservice equipment designed for easier operation, greater flexibility and lower operating costs. Product lines include pressure and open fryers, combi ovens, rotisseries, holding cabinets, and display merchandisers. These products and complete start-up, service, training and technical support, are available through Henny Penny’s exclusive worldwide distributor network. For more information on the company, visit

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