Paragon Real Estate Group Partners with Closing Time to Deliver Better Customer Experience

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San Francisco real estate leader rolls out tools to make buying a home easier.

Paragon Real Estate, a RealTrends 500 brokerage and San Francisco fixture for over 10 years, has chosen Closing Time ( to deliver a personalized, concierge experience for each of its home buyers. Home buyers who buy a home with a Paragon agent now receive access to a customized version of Closing Time, built upon Paragon’s 10 years of local knowledge and expertise in how homes are transacted in San Francisco.

“We’ve long admired Paragon’s commitment to delivering the best possible strategy, advice and guidance to every home buyer,” commented Jonathan Aizen, founder and chief executive of Amitree, the makers of Closing Time. “Paragon is applying their depth of knowledge and expertise in a customized version of Closing Time that is sure to give each of its home buyers more confidence at every step of the home buying and closing process.”

Buyers get automatically invited to Closing Time when they sign a contract to purchase a home with a Paragon agent, and are then guided through a series of questions about their transaction and life surrounding their home purchase. A personalized list of tasks and deliverables, complete with explanations and resources written by Paragon leadership, then gets generated to guide the buyer through their process.

“We’ve led the market in customer experience since we founded the company 10 years ago,” commented Bob Dadurka, chief executive officer at Paragon. “Closing Time is now an integral part of the future of buying a home, and we at Paragon are thrilled to be able to extend the great advice and expertise of our agents to every task and to-do a buyer has to accomplish when buying a home.”

Closing Time, which now works with three of the five largest brokerages in San Francisco, generates tasks and deliverables for buyers based on the specific processes and customs for each state, as well as the buyer’s personal situation and finances. Buyers report being 85 percent more likely to recommend their agent as a result of the great customer experience they receive through Closing Time.

About Closing Time / Amitree

Closing Time, built by Amitree and launched in March 2013, is simplifying the process of buying a home and is the first tool for home buyers that translates the complex, stressful process of home buying into a predictable, understandable flow of tasks and deliverables explained in plain English. Buyers provide a bit of information about their new home transaction, and Closing Time builds them a custom-tailored, easy-to-understand checklist with dozens of mission-critical tasks. Amitree is privately funded by Accel Partners and was founded by Jonathan Aizen and Paul Knegten.

About Paragon Real Estate

With two offices in San Francisco and an expansion into the North Bay in progress, Paragon Real Estate Group® conducts business in all market segments, including residential and luxury home sales, investment and commercial property sales, commercial leasing, new home sales and rental properties. Founded in 2004, Paragon is locally owned and managed with $1.3 billion in annual gross sales in 2013 and over 130 agents. Paragon prides itself on hiring the best agents and providing them with the necessary tools and resources to succeed and provide the best possible experience for their clients. Visit:

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Michelle Antic
Paragon Real Estate
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