Les Anderson - Dunton Award Recipient 2014

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The International Association of Registered Financial Consultants (IARFC) announces that the recipient of the 2014 Loren Dunton Memorial Award is Les Anderson, of the Cetera Financial Group in Dacula, GA. This prestigious award is in honor of the founder of the financial planning profession, Loren Dunton – a person who has made a substantial contribution to the financial services profession and/or the financial interests of the public.

I have personally witnessed his dedication and commitment to the values that Loren Dunton found so important to our profession...Vice Chairman, Steve Bailey, RFC

Generally regarded as the “Father of Financial Planning,” Dunton organized financial professionals in the late sixties and with their help created the financial planning movement including the formation of associations, magazines, colleges, university programs and foundations. He was able to use his experiences to frankly explain what all financial advisors now recognize - that the ethical sales of financial products and the delivery of competent advice is a noble calling. Loren Dunton was a man of vision who cared deeply about both financial advisors and consumers.

To honor his legacy, a bust of Loren Dunton was created and bronze reproductions presented to deserving individuals who have made a significant impact on the profession and the financial welfare of the public. “In naming Les Anderson as this year’s recipient, we recognize his ongoing success in relating to both his peers and his clients,” commented Steve Bailey, IARFC Vice Chairman and Dunton Award Committee Chair. “I have personally witnessed his dedication and commitment to the values that Loren Dunton found so important to our profession.”

Les Anderson has more than 30 years of experience in sales marketing, sales management and training. He has given marketing workshops to over 30,000 practitioners in the financial service industry in the United States, Canada, Australia and New Zealand. He is a regular speaker at industry associations and meetings, as well as company sponsored meetings of major insurance companies and Wall Street brokerage firms. Anderson has been published in Registered Representative, Financial Alert, and Financial Planning including a book entitled You Are The Product and has made numerous television and radio appearances. As a former Board Director and President of the IARFC, he has been a valuable content writer for the Association publication the Register and has been instrumental in obtaining corporate sponsors for the IARFC National Plan Competition.

In bestowing the Loren Dunton Award, the IARFC recognizes Anderson’s contribution to Loren Dunton’s vision and his mission to help the public and their advisors. “We celebrate Les Anderson’s long standing career in the financial services profession,” says IARFC Board Chairman Ed Morrow. “And we congratulate him on receiving this honorable award.” A formal presentation is scheduled for this Fall.

For more information on the Dunton Award or to nominate an individual for this esteemed honor, contact Wendy Kennedy at wendy(at)iarfc(dot)org.

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Wendy Kennedy
+1 800.532.9060 Ext: 308
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Susan Cappa
800.532.9060 306
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