Why Injury Prevention Matters Week, June 23-27

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Prevent Child Injury announces week to promote injury prevention.

Unintentional injury accounts for 40% of the child deaths in the United States. That’s more than cancer, heart disease, and asthma combined. But childhood injuries are predictable, preventable, and personal – everyone has the ability to help reduce the number of these injuries right now.

Prevent Child Injury, a national group of injury prevention organizations and professionals around the United States, is coordinating a “Why Injury Prevention Matters” outreach campaign during the week of June 23-27. Organizations and individuals concerned about childhood injury will use special resources and the social media hashtag #WHYINJURY to spread the word about injury prevention. The week also marks the debut of a 60-second video showing the injury risks a child faces in an adult world. The video was produced pro bono by the Wisconsin-based marketing agency STIR as part of its Greater Good Giveaway project.

More information about “Why Injury Prevention Matters” week, including the video, is available at http://preventchildinjury.org/resources-3/why-injury.aspx. To schedule interviews with Prevent Child Injury, contact Katrina Boylan at (614) 398-2472.

Prevent Child Injury is a national group of organizations and individuals, including researchers, health professionals, educators, and child advocates, working together to prevent injuries to children and adolescents in the U.S. In collaboration with the U.S. Centers for Disease Control and Prevention, Prevent Child Injury promotes coordinated public communication about child injury, which is the leading cause of death of our nation’s youth.

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Katrina Boylan
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