Opt-intelligence Launches Advanced Ad Targeting in Partnership With AccuData

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Opt-Intelligence’s data enhancement partnership with AccuData provides marketers new capabilities to target their online lead generation campaigns.

'Our partnership with AccuData enables all of [Opt-Intelligence's] advertiser partners to leverage powerful offline third-party data for online ad targeting.'

Opt-Intelligence, the largest performance advertising network specializing in opt-in advertising, launched its real-time digital data partnership with AccuData Integrated Marketing today, bringing marketers unprecedented demographic and psychographic targeting capabilities for their online subscriber acquisition campaigns.

Available exclusively for opt-in subscriber acquisition campaigns in Opt-Intelligence’s partner network of websites and mobile apps, advanced ad targeting utilizes hundreds of user data categories provided by AccuData, such as “Business Owners” or “Do-It-Yourselfers.” AccuData categories work with other Opt-Intelligence targeting options, so advertisers can further refine their campaigns to reach only the right people.

“Our partnership with AccuData enables all of our advertiser partners to leverage powerful offline third-party data for online ad targeting,” said Craig Anderson, Opt-Intelligence’s President and Chief Operating Officer. “Well-targeted ads benefit marketers by driving higher return on investment and are a better experience for people who see more relevant ads.”

With opt-in ad units powered by Opt-Intelligence’s patented technology, marketers ask customers to subscribe to their email newsletters, join their loyalty programs, participate in their promotions, or follow their brand on social media. The opt-in ad unit is shown to targeted users across Opt-Intelligence’s vast publisher partner network. Users expressly opt in to the offer and ask to receive marketing email or social media posts from the marketer.

"We're excited by the opportunity to work with Opt-Intelligence, and to see the broad reach our data has within their partner network of websites," said AccuData Chief Operating Officer, Bree Verrengia. "Our third-party data will help enrich existing online data — providing greater accuracy and efficiency to online ad targeting."

AccuData offers a combination of data, including buying behavior, wealth, interest, and lifestyle information. When overlaid with online data, it creates a clearer profile that can improve online ad targeting efforts.

Consumers are able to opt out of third-party data targeting by following instructions in Opt-Intelligence’s privacy policy.

For more information on Opt-Intelligence, visit http://www.opt-intelligence.com. For more information on AccuData Integrated Marketing, visit http://www.accudata.com or call +1 (800) 732-3440.

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Craig Anderson
since: 08/2011
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