(PRWEB) June 27, 2014
Scottsdale based American Audio Visual Center becomes internationally recognized American, Canadian and Caribbean AVC, while partnering in creative presentation technology, digital and innovative content and marketing services within the corporate meetings, events and hospitality industries.
Founded in Scottsdale, Arizona by Jim Carlson on March 13th, 1993, American AVC is still privately owned and operated by Carlson. The company continues to grow by its reputation, trademarked brand of Extreme Customer Service® and dedication to forging new ground in creative presentation technologies.
Carlson came to Arizona in 1971 from small town Sauk Rapids, Minnesota, just outside of St. Cloud. He started his career in the events business working for a small company before joining one of the valley’s first audiovisual companies. Eventually bought by a larger firm in the early 90’s, the larger company soon became less devoted to the customer and more to profit and turnover, similar to what is happening within this unique, specialized industry today. In 1993 Carlson was encouraged by a local hotel customer to start his own company, American Audio Visual Center. With $25,000.00 in credit cards, he bought a few 35 millimeter slide projectors, overhead projectors and microphones and entered into his first in-house hotel contract. Only days after his first partnership, three more hotel and resort partnerships followed. Carlson soon realized his idea to start his own company could feed his family.
Carlson, never satisfied with good enough and always having the vision of becoming a leader in his industry, continued to grow the company. He chose northern California as his next locale then eventually southern California, establishing the company as a regional leader in the corporate and hotel audiovisual business.
Fast forward to June 2014.
This past week, Carlson and the company’s Sr. VP and CMO Duane Tornquist attended the grand opening of the new Marriott Marquis Washington, DC, the new flagship hotel for Marriott International. With this partnership, American AVC now boasts the largest Marriott Marquis portfolio in the audiovisual industry, including the iconic New York Marriott Marquis located in Times Square and many others throughout North America.
Friday, June 27th, 2014 marks a new milestone for Scottsdale’s American AVC. Growth continues as the company gathers their top leadership in Arizona at the Point Hilton Tapatio Cliffs Resort, one of the company’s latest additions to its hotel and resort portfolio.
This week’s meeting of over 250 of the company’s sales and operations leaders is called The Human Touch: 2014 Leadership Summit. This is where the company will gather to celebrate its successes in concert with the re-launch of the company’s brand, including a new website over one year in development.
Why a re-launch of the brand and why a new website?
The company now has over 1,000 employees in three countries including Canada and the Dominican Republic, with additional growth slated for the Bahamas, Puerto Rico, and parts of Central and South America.
American AVC spans across the United States throughout most markets. Its people are now credited with changing the corporate meetings and in-house audiovisual industries to become much more creative and sophisticated. The company has simplified and modernized its new look, focusing on its people as the driving force. Keeping its trademarked Extreme Customer Service foundation and adding the tag, “The Artists of the Industry,” the company and website create experiences through technology.
“Now entering into the company’s third decade in business, there are many stories as to why we have become so successful and are known as the most authentic and innovative audiovisual and creative production company in our competitive set,” explains Duane Tornquist, American AVC Chief Marketing Officer.
These stories will be told at the Leadership Summit, along with business meetings, workshops, best practices, and celebrating successes of both the company and its employees. 28 employees alone will be recognized for five, 10, 15 and 20-year anniversaries with the company.
The website re-launch will be simultaneous with the Summit, as it depicts the company’s accomplishments and creativity with its eye on the future and possibilities. While this week is a landmark for American AVC, it’s only one of many with more to follow.