Home Chef Launches Personalized, Curated Recipe and Ingredient Delivery Service

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Home Chef debuts its curated approach to meal planning and fresh ingredient delivery at Techweek Chicago 2014.

Home Chef, a transformative new ingredient and recipe delivery service, today officially launched at Techweek Chicago 2014. Home Chef aims to provide subscribers with the highest quality and freshest possible ingredients with a personalized, curated touch, allowing anyone to become their own expert in the kitchen.

Born in Chicago, Home Chef sources recipes and ingredients from top local experts and suppliers to develop meal offerings that meet a premium quality standard. Contrasted against similar services with fixed menus and limited configurations, Home Chef provides its customers with custom-crafted weekly menus based on dietary restrictions and personal preferences, while also providing the flexibility to configure an order as desired.

As a flexible subscription-based service, customers receive one box per week with all necessary ingredients and instructions to cook restaurant-quality meals at home. Home Chef saves customers time and money by providing perfectly proportioned ingredients and visual step-by-step recipe instructions in each meal kit, allowing for the easy creation of delicious dishes for even the most amateur home cook.
“We are excited to officially launch and present our approach to a flexible, customized solution for fresh ingredient and recipe delivery at Techweek Chicago 2014,” said Pat Vihtelic, Co-Founder and CEO of Home Chef. “Our goal is to provide the definitive answer to the demand for pre-planned, high quality meals combined with the freshest possible ingredients. The curated approach we take allows anyone to create incredible meals and become a top chef in the comfort of their own home.”

The technology powering Home Chef is unique, pairing efficient supply chain practices and an easy-to-use consumer interface. This solution enables higher value and lower prices when compared to traditional grocers and similar services.

Home Chef’s custom menus and free delivery of high-quality, locally-sourced ingredients reaches customers in over 60 percent of the U.S., including all of the Midwest and a majority of the Southeast and East Coast. Weekly subscriptions are affordable and can be conveniently managed via a personal dashboard.

For more information or to sign up, please visit http://www.HomeChef.com.

About Home Chef
Home Chef aims to simplify the process of cooking fresh meals at home. As a flexible subscription service, Home Chef provides free delivery of recipes developed by experts and all of the pre-proportioned, high quality, fresh ingredients needed to cook them. Each menu is flexible and curated according to personal dietary restrictions and preferences, bringing a new level of customization to ingredient and recipe delivery. With creative and easy-to-make recipes, Home Chef saves customers time and money, allowing for a unique and delicious culinary experience in the comfort and convenience of home. To sign up for a subscription or learn more, visit http://www.homechef.com.

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Katy Manatt
Home Chef
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