San Jose, CA (PRWEB) June 26, 2014
Apigee®, developer of the leading platform for digital acceleration, today announced the immediate availability of “APIs for Dummies,” part of the long-running “for Dummies” series of guides published by John Wiley & Sons. “APIs for Dummies” demystifies APIs, outlines their role as the foundation of the digital economy, and provides a crash course on how to use APIs to power mobile apps and digital business.
“APIs for Dummies” can be downloaded today as a free e-book at apisfordummies.com.
Key topics covered in “APIs for Dummies” include:
- What an API is
- Why APIs are important in today’s digital economy
- Building an efficient and agile digitally enabled business with APIs
- Transforming customer experiences through APIs
- Spurring innovation through data
- Real-world use cases
“Like all ‘for Dummies’ books, ‘APIs for Dummies’ provides easy-to-understand information about something everyone should know about – APIs. The book has information for business leaders across every level and department trying to accelerate their digital business,” said Brian Pagano, Apigee vice president of Digital Success and co-author of the book.
“As organizations are under pressure to improve efficiency, increase profitability and transform their value proposition to thrive in today’s connected world, having a viable digital strategy is key. APIs are at the forefront of any successful digital strategy and with this book we want to illustrate their necessity and power,” continued Pagano.
An API, which stands for “application programming interface,” is a set of programming instructions and standards that allow two applications to share data and communicate. For example, APIs enable GPS mobile apps to access and integrate information about entertainment, shopping, hotels and restaurants. With APIs, businesses can easily and safely share data and services through apps as part of a digital business strategy. They can use APIs to accelerate multichannel strategies, improve internal processes, enhance the customer experience, and even develop entirely new business models.
Apigee develops leading technology for API management and big data predictive analytics. With the company’s market-leading Apigee Edge API management platform, enterprises can quickly build end-to-end mobile and digital initiatives using APIs, apps and data. Apigee Insights delivers big data predictive analytics to make every digital interaction individualized, at scale. Through APIs and big data analytics, Apigee helps businesses to adapt and accelerate for a mobile-first digital world.
“I love APIs” Conference Sept. 8-10 in San Francisco
Come learn more about APIs, big data and the Internet of Things at the “I love APIs” conference, Sept. 8-10, 2014 in San Francisco.
Register here before July 14 to receive the Early Bird discount. To receive an additional $50 off the Early Bird price, use the registration code: SPECIALPR.
For the latest updates on events, speakers, and registration, go to http://iloveapis2014.com/.
Apigee provides the leading technology platform for digital business acceleration. Through APIs and big data, Apigee delivers the speed, scale and agility any business needs to compete in today’s connected mobile world. Many of the world’s largest and most respected organizations have selected Apigee to enable their digital business, including 20 percent of the Fortune 100 and 25 percent of the world’s most admired companies. Apigee customers include global enterprises such as Walgreens, eBay, Shell, Live Nation, Kaiser Permanente and Sears. Apigee is headquartered in San Jose, California and has about 500 employees worldwide.