Celltick and Gionee Partner to Create Start Based Custom Interface Across Tens of Millions of Android Devices

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Startscreen functionality to be available across Gionee Android devices in H2 2014.

Celltick, a global leader in mobile initiated commerce, today announced its partnership with Gionee, a leading device manufacturer of Android devices around the globe. Celltick will create a custom interface based on Start for Gionee devices working closely with the manufacturer to best suit its market leading device line. Celltick’s Start is a next-generation, intelligent Android interface, providing personalized functionality so Android users can get what they need from the first screen of their phone.

With Start, Gionee customers will have quick access to what matters most when they wake up their phone. Start’s recommendation engine learns and adapts the startscreen based on big data technology utilizing collaborative filtering techniques to individualize and personalize the user experience with ongoing recommendations. Celltick will work closely with Gionee to provide a unique, differentiated and valuable solution to users that encourages brand loyalty while emphasizing the unique feature sets that are available on the devices. Users can also personalize their experience with a wide variety of themes, personal shortcuts and localized content feeds on the startscreen.

Gionee has fast expanded to be a leading global manufacturer of smartphones and tablets based on Android. They have shipped tens of millions of devices on Android around the globe and millions of consumers globally choose to become part of the Gionee family every month.

“At Gionee, we have always worked hard to provide leading edge technology at affordable prices to users around the globe,” said Oliver Sha, head of global marketing at Gionee. “Our partnership with Celltick allows us to create a custom localized interface for users based on their location as well as the line of devices. Celltick’s global presence and years of knowledge in managing the first screen experience for users will aid us to provide the best experience for our customers.”

“We are extremely proud to partner with an innovative and globally leading manufacturer like Gionee. This partnership proves our unique value proposition for end users as well as device manufacturers creating a win-win proposition across the value chain,” said Ronen Daniel, CEO of Celltick. “We are excited to receive endorsement of our vision and technology from one of the top 10 device manufacturers in the world.”

The growing Start ecosystem includes hundreds of themes and plug-ins available for download from Google Play. Start has been downloaded and used by millions of customers with a near 5 rating in the Plan marketplace. With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2013, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.

About Gionee
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year worldwide and ranks No.10 in the world by smartphone market share.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands while delighting users with a unique user experience. Celltick enables its partners to engage and monetize their start screen. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

Press Contacts:
Ramgopal Vidyanand/Shirit Flider

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