New York, NY (PRWEB) June 26, 2014
HealthiNation, the leading producer of premium original health and lifestyle video programming announced the launch of a new digital video technology platform. The system features distribution technology with syndication capabilities, a new responsive high definition (HD) video player and a new data analytics platform. Demand for digital video is growing with almost two-thirds of the U.S. population watching online video each week (1). HealthiNation is positioned to support this growth, realizing 87 million video views in May, more than any other company in the health video category (2).
The new HealthiNation platform is built for scale and providing the viewer a superior viewing experience. The most visible change is the video-focused consumer website and mobile offerings. The new system allows partners to connect into the platform for distribution of video content in a controlled, secure environment. This will create seamless integration and maximum flexibility for customers.
“We’ve built this new platform on today’s technology to meet and embrace our audience’s needs. Viewers are demanding our original video content in a comfortable digital environment. We are melding smart technology with high quality, original video programming to create an amazing viewer experience. Our new platform allows the viewer to experience our content everywhere, on all screens,” said Patrick Vogt, CEO and Chairman of HealthiNation.
HealthiNation’s new premium player streams in HD to showcase the broadcast quality video programming.
“The platform allows us to create a new publisher paradigm, one that is focused on the video view in a distributed model. We stream over two petabytes of video content per year, and the new system will auto-scale to demand. Our data analytics platform is layered on top, with new capabilities that will give rise to faster insights for optimal business decisions and continued customer satisfaction,” said Lindsey Fielding, Vice President of Owned and Operated Properties & Revenue Delivery at HealthiNation.
HealthiNation helps and inspires people to live healthy and active lifestyles; one person, one video and one community at a time. With over 87 million monthly video views, HealthiNation is the leading provider of engaging and informative original health video programming. HealthiNation’s award-winning video content covers everything from quitting smoking and taking up exercise, to endemic categories like diabetes and multiple sclerosis.
(1) Olmstead, Kenneth. “Five Findings About Digital Video News”. Pew Research Center, April 17, 2014. Pew Research Website.
(2) comScore Video Metrix, May 2014