My agency was literally struggling for survival due to the aftermath of the financial crash of 2008. That’s when I discovered the M2W® web site. It was an extraordinary “eureka” moment for me.
Chicago, IL (PRWEB) June 27, 2014
Rachel Dalton, CEO, Rachel Dalton Communications (RDC) was awarded the Full Circle Award at the 10th Anniversary M2W® – The Marketing to Women Conference, May 6 & 7, 2014, Chicago Cultural Center. “The award started in 2008. It is given annually to a marketer who has best demonstrated how attending M2W® has positively impacted their marketing to women strategies and campaigns, or has helped give them the impetus they needed to start something new,” according to Nan McCann, M2W® producer.
“Previous winners have included Motorola, Harley-Davidson, Ghirardelli Chocolate, AC Delco, Carlolina Pad and Bcureful,” McCann explained. “Rachel Dalton won because after attending the 2012 M2W® she took what she learned back across the Atlantic to Dublin and transformed her recession-stricken PR agency into a marketing to women powerhouse. In less than two years since focusing on marketing to women, RDC has hosted Ireland’s first marketing to women conference, more than quadrupled revenues, hired 9 new staff members, moved to new headquarters and opened a second office in London.”
Said Dalton, “My agency was literally struggling for survival due to the aftermath of the financial crash of 2008. That’s when I discovered the M2W® web site. It was an extraordinary “eureka” moment for me. I saw specializing in marketing to women as an enormous opportunity for both the Irish and UK marketplace. It provided a highly distinctive platform to differentiate the agency and build a stand out position in a notoriously competitive arena. And what I learned at M2W® made it all happen for Rachel Dalton Communications”.
“As Rachel’s experience demonstrates, the purpose of M2W® is to teach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category,” McCann said. “This year’s program included over 30 speakers and presentations from category leaders as diverse as McDonald’s, WNBA, Harley-Davidson, BlogHer, CorningWare, Vixen Vodka, Lifetime, the Girl Scouts, WebMD and Yahoo!.”
“Attendance typically includes marketing executives from companies as diverse as Samsung, Hilton; Aetna, Red Robin; BET, Kraft Foods, Ford, GM, J&J, Kellogg, Brown-Forman, Walgreens, Nestle; Wells Fargo, NBA, Burton, L’Oreal, Hershey and Whirlpool,” McCann said. “They attend because they recognize the brand-critical importance of reaching women.”
M2W® 2014 was presented by Associate Sponsors: M Booth; World Kitchen; iProspect; Harley-Davidson; McDonald’s; WebMD; Female Factor; TrendSight Group; Branderati; Blissful Media Group; YWomen; BlogHer; Insight Women; Lifetime; Workshop Sponsors: Yahoo!; Fletcher PR; Graphic Packaging International; Showcase Sponsors: Ketchum; Vixen Vodka; Initials; WNBA; eHealthcare Solutions; Pasta Chips; Barbie; true(X)media; Piqora; May Designs; Boom! Marketing; Video Content Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Today’s Chicago Woman. M2W® 2014 proudly supported the Girl Scouts of the USA.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.