UK’s Rachel Dalton Wins Prestigious Full Circle Award at the 10TH Anniversary M2W® - Marketing to Women Conference

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Rachel Dalton of Rachel Dalton Communications was the recipient of the Full Circle Award at this year's M2W® - The Marketing to Women Conference in Chicago.

Nan McCann, Co-Founder, M2W®; Rachel Dalton, CEO, RDC Communications, 2014 Full Circle Award Winner; Julie Scroggins, Founder, Bcureful, 2012 Winner; Kelley Skoloda, Partner/Dir, Ketchum & M2W® Emcee

My agency was literally struggling for survival due to the aftermath of the financial crash of 2008. That’s when I discovered the M2W® web site. It was an extraordinary “eureka” moment for me.

Rachel Dalton, CEO, Rachel Dalton Communications (RDC) was awarded the Full Circle Award at the 10th Anniversary M2W® – The Marketing to Women Conference, May 6 & 7, 2014, Chicago Cultural Center. “The award started in 2008. It is given annually to a marketer who has best demonstrated how attending M2W® has positively impacted their marketing to women strategies and campaigns, or has helped give them the impetus they needed to start something new,” according to Nan McCann, M2W® producer.

“Previous winners have included Motorola, Harley-Davidson, Ghirardelli Chocolate, AC Delco, Carlolina Pad and Bcureful,” McCann explained. “Rachel Dalton won because after attending the 2012 M2W® she took what she learned back across the Atlantic to Dublin and transformed her recession-stricken PR agency into a marketing to women powerhouse. In less than two years since focusing on marketing to women, RDC has hosted Ireland’s first marketing to women conference, more than quadrupled revenues, hired 9 new staff members, moved to new headquarters and opened a second office in London.”

Said Dalton, “My agency was literally struggling for survival due to the aftermath of the financial crash of 2008. That’s when I discovered the M2W® web site. It was an extraordinary “eureka” moment for me. I saw specializing in marketing to women as an enormous opportunity for both the Irish and UK marketplace. It provided a highly distinctive platform to differentiate the agency and build a stand out position in a notoriously competitive arena. And what I learned at M2W® made it all happen for Rachel Dalton Communications”.

“As Rachel’s experience demonstrates, the purpose of M2W® is to teach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category,” McCann said. “This year’s program included over 30 speakers and presentations from category leaders as diverse as McDonald’s, WNBA, Harley-Davidson, BlogHer, CorningWare, Vixen Vodka, Lifetime, the Girl Scouts, WebMD and Yahoo!.”

“Attendance typically includes marketing executives from companies as diverse as Samsung, Hilton; Aetna, Red Robin; BET, Kraft Foods, Ford, GM, J&J, Kellogg, Brown-Forman, Walgreens, Nestle; Wells Fargo, NBA, Burton, L’Oreal, Hershey and Whirlpool,” McCann said. “They attend because they recognize the brand-critical importance of reaching women.”

M2W® 2014 was presented by Associate Sponsors: M Booth; World Kitchen; iProspect; Harley-Davidson; McDonald’s; WebMD; Female Factor; TrendSight Group; Branderati; Blissful Media Group; YWomen; BlogHer; Insight Women; Lifetime; Workshop Sponsors: Yahoo!; Fletcher PR; Graphic Packaging International; Showcase Sponsors: Ketchum; Vixen Vodka; Initials; WNBA; eHealthcare Solutions; Pasta Chips; Barbie; true(X)media; Piqora; May Designs; Boom! Marketing; Video Content Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Today’s Chicago Woman. M2W® 2014 proudly supported the Girl Scouts of the USA.

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.

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Nan McCann
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 13
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